Contest translated automatically. Log in or register, to view the original

Company Name:

Vooome


Company Activity:

Application for voice and text communication, news channels.


Product / Service Category Description:

Communication platform aimed at gamers, includes voice, text chat, and community channels.


Distribution Channels and Sales Geography:

Worldwide.


Target Audience Profile:

Gamers aged 14 to 30. Active, energetic, love modern technology and user-friendly applications.


Existing or Proposed Positioning:

Modern, convenient, and stylish communication application for gaming and friendly environments, focusing on a unique dark design and innovative approach.


Closest Competitors:

    •    Discord

    •    TeamSpeak


Key Competitive Advantages of the Company:

    •    Unique modern design.

    •    Compliance with the regulations of all countries (the closest competitor is blocked in 6 major countries for non-compliance with local regulators).

    •    Simplicity and convenience of the interface.

    •    Focus on gamers and communities.

    •    Modern and stylish color palette.


What elements should the logo consist of?

Brand writing and a graphic element.


What word or phrase will be used in the logo?

Vooome


Should the logo be bilingual or trilingual?

No.


If the company has a slogan or tagline that needs to be added to the logo:

No.


What should be depicted in the logo?

A graphic element, such as a modified joystick, but any other unique symbols related to gaming and communication are acceptable.


Is the logo being created for the first time or is it being redesigned (rebranding)?

Being created for the first time.


Are there basic colors or a preferred color scheme?

Yes. Main color: blue-purple, closer to purple.


What should the logo be like?

    •    Simple, concise

    •    Minimalistic

    •    Modern

    •    Dynamic

    •    Unique


Which brand do you consider successful in this category of goods or services, and why?

    •    Discord — due to its convenience and modern style.

    •    Telegram — for its minimalist design.


Are there any undesirable elements to use in the logo?

Avoid banal solutions, such as simple text logos or direct copying of competitors' styles.


What image of the company should be conveyed through the corporate identity?

    •    Modernity, innovation

    •    Focus on the gamer audience


For which media should the corporate identity be developed?

    •    Logo (main and simplified).

    •    Application icons (iOS, Android, Windows, macOS).

    •    Favicon for the website.

    •    Examples of logo usage in the application and on the website.


In what format do you want to receive the source material?

Vector formats (SVG, AI) and raster formats (PNG, JPG), as well as PSD files.


Please provide any additional information you consider important:

The logo should be unique, suitable for the gamer audience, and immediately associated with communication. We are open to creative ideas, but it is important to maintain a balance between minimalism and uniqueness.

Updates
Update #1

Dear freelancers, thank you for your work, the winner has been chosen, no more submissions will be accepted. 

Log in or register, to view the original
14 November 2024, 15:48