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What word or phrase will be used in the logo (company name)? saharok / SAHAROK


If the company has a slogan or tagline that needs to be added to the logo? No


What product (goods, services) does the brand (company) offer? An app for dating successful men and beautiful women.


Price category of the goods or services offered by the brand (company). Subscription per month from $80


What need does the product satisfy or what problem does it solve?

We solve the problem of finding and filtering girls for wealthy men. We reduce the amount of time spent and provide a convenient format for dating and inviting for the first date.


Geography of the product distribution. Initially: CIS countries (Ukraine, Russia, Kazakhstan, etc.)


Target audience (preferably in detail). Who is the product (goods, services) aimed at? Describe your consumer. How do you want to see them?

Men, 28+ years old,  Kyiv/Moscow. Earns from 5,000 USD. Entrepreneur / top manager / politician. Likes girls on Instagram. Travels more than twice a year. Owns a business class car or higher. 


Fears, stereotypes, and biases of the target audience about the product.

  • High likelihood of encountering a bot or scammer

  • Unpleasant experience with online dating

  • Data online and in reality are very different

  • Fear that their employees will see them on the dating site


Who are your competitors or representatives of similar businesses? Provide their websites.

http://www.sugardaddyforme.com

https://www.seeking.com/

https://www.millionairematch.com

https://www.whatsyourprice.com

https://www.misstravel.com

https://establishedmen.com

https://www.sugardaddymeet.com

https://www.ukrainedate.com


What makes you better than your competitors or what would you like to improve?

- 100% filtered, real user base of girls.

- We know the local market / team expertise

- Unique channels for attracting the target audience


What time period of the brand's "life" are you aiming for? We are branding for the next 3-5 years 


How will the logo and corporate identity be used?

In stores (Apple store / Google play) / advertising / social networks / print media / conferences.

It will relate to the design of the mobile application, app icons, website, advertising branded products, merchandise, and more. 


Provide a list of corporate identity carriers that you believe need to be created.

Corporate colors and fonts, vertical and horizontal logo, favicon, app icon for (Apple store / Google play), business card, A4 template,  3 items of merchandise (t-shirt / reception in the office / print) 


What are the main / priority contact points of the logo and corporate identity carriers with the target audience?

In advertising - downloading the app - using the app


In case of redesign, provide the current logo and all elements of the corporate identity.

The logo and all elements of the corporate identity are being created for the first time 


What corporate styles do you like? Describe why:

Tinder (logo and corporate style, best product on the market)

Pure (due to uniqueness and minimalism) 


What corporate styles of applications do you dislike (at least 5 options)

Mamba 

Badoo

All standard ones from Shutterstock (on the topic of dating)

Does not convey ideas / standard (monotonous) / worse than those that are liked.


Priority colors.

Associated with dating and pleasure, gradients are possible. 


Colors to avoid.

Gray, brown, purple, standard pink,  toxic shades of any colors.


Imagine that the brand is a physical object or phenomenon. Describe your brand with adjectives (e.g., heavy, masculine, cheerful, modern, natural, etc.).

Light, pleasant,  bringing pleasure and joy, like a beautiful girl.

Or classic clothing, professional approach, simple and expensive like a Rolex watch.

 

Imagine that the brand is a person. Describe him (age, gender, clothing, behavior, etc.).

A businessman in light summer clothing and glasses, on his 120-meter yacht in the Adriatic waters, lying on a soft sunbed under pleasant sunshine, sipping his favorite whiskey. In general, enjoying life and nothing can cloud his peaceful mood. And around him are girls. Beautiful.


Should the logo be bilingual or trilingual? Only Latin letters


In what format do you want to receive the source material? ai, pdf, png, jpeg
Updates
Update #1

I ask all participants to pay attention that, first of all, it is important for us to see the icon for the App store (it will also be on the user's phone  ) and additionally together with the inscription for the application's start screen (there is no need to impress with font selection and embedding graphic elements into the inscription).


Do not copy standard templates from shutterstock and other stock sites. Such works will justly receive 1 star. 


Thank you all😊 


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2 December 2018, 20:31
Update #2

Colleagues, we will make the final selection of the winner on Thursday by 23:00. 


Thank you for your participation and dedication to the project, all work has been preliminarily evaluated and we tried to give you the opportunity to showcase your best qualities of professionalism. 


Once again, thank you all😊 

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10 December 2018, 16:39