Были хорошо подобраны цвета, в связи с чем автор и была выбрана. Дружелюбна, идёт на контакт, предлагает свои варианты и идеи, прислушивается к нашим пожеланиям. Рекомендую!
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Company Name: ALTLOG (LTL highlighted), Consolidated Logistics of Russia LLC «Altlog» LLC «Alternative Logistics»
Company Activity: Logistics (ALTLOG – aggregator of logistics services, specifically consolidated cargo delivery services. Cargo delivery on the first and last mile. Warehouse services in the regions)
Description of Product/Service Categories: Aggregator of logistics services, platform for logistics providers of consolidated cargo delivery, working directly with manufacturers/distributors and
Distribution Channels:
• Website altlog.ru
• facebook
• Vkontakte
• Odnoklassniki
• Instagram
• Telegram
• Banners on foodmarkets.ru, logist.ru, logistics.ru
• Podcast Logistics News
• Publication of articles in print media
• Participation in exhibitions as delegates, experts, and speakers
Sales Geography: retail chains and retail outlets in all regions of the Russian Federation up to and including Irkutsk region
Target Audience:
1) freight forwarders/carriers, primarily of temperature-sensitive goods, secondarily of non-temperature-sensitive goods;
2) manufacturers/distributors of food products and consumer goods
Current Positioning: ALTLOG is a unified integration platform for interaction among freight forwarders, as well as for fulfilling requests from cargo owners registered on the platform; ALTLOG is an alternative to the classic scheme of consolidated cargo delivery under temperature conditions of +2…+6C, +18C, -18C and non-temperature-sensitive cargoes
Closest Competitors: IT companies engaged in the Uberization of cargo transportation.
Main Competitive Advantages of the Company:
– For Cargo Owners:
• Optimal tariff policy
• Increased frequency of deliveries to recipients
• Receiving a range of services in one place
• Reducing delivery times with direct shipments to cross-docking warehouses in the North, Urals, South of Russia, Volga region, Siberia, and further local pallet transportation to the recipient;
• Pallet delivery to and from regions of Russia, regular return schemes for cargo.
• Project logistics (3PL, cross-docking with order picking)
• Interaction in a single digital space (Online cabinet with extended reporting and shipment analytics)
• Integration with Shippers' systems, Mercury, EGAIS, EDI Electronic Document Management (UPD, powers of attorney, instructions to the forwarder, and receipts)
• Project for involving shippers' own transport to reduce delivery cost
– For Forwarders:
• Source of Orders for consolidated cargo delivery
• Accounting system allowing to occupy a niche in the consolidated cargo delivery market
• Access to all service offerings that allow reducing service costs
What elements should the logo consist of?
- At the designer's discretion, it should consist of «Consolidated Logistics of Russia», as it is currently on the website, and ALTLOG (LTL highlighted). In the last word, LTL (means «Consolidated Logistics») – emphasis should be placed on it
What word or phrase will be used in the logo?
- At the designer's discretion, it should look harmonious and not cheap, and should convey the company's activity: aLTLog, ALTLOG, Alternative Logistics. Possibly bilingual writing, only for Russian users
What should be depicted in the logo?
- ALTLOG and Consolidated Logistics of Russia
at the designer's discretion, it should be simple, specific, and without small details
If the company has a slogan or tagline that needs to be added to the logo?
- Not invented, but maybe it is «Consolidated Logistics of Russia», as mentioned above.
Is the logo being created for the first time or has it existed before and is currently being recreated (rebranding)? (if rebranding, add an image of the current logo)
– Rebranding
Please indicate if it is necessary to maintain continuity of the logo (the new logo retains features of the old one).
- At the designer's discretion
Are there basic colors or a preferred color scheme?
- At the designer's discretion
What should the logo be like?
• simple, concise
• minimalist
What brand do you consider successful in this category of goods or services, and why?
- netology.ru/
- Beeline
- Megafon
- Delovye Linii
- Mos.ru
- Yandex
Are there any undesirable elements for use in the logo?
- No preference, should not include Murzilki
What image of the company should be conveyed through the corporate identity?
• strength, stability of the company
• dynamics, forward movement, drive
• modernity, innovation
For which media should the corporate identity be developed?
• Website altlog.ru
• Facebook group – images for the group
• Vkontakte Consolidated Logistics of Russia – images for the group
• Need a group in Odnoklassniki – images for the group
• Instagram ru_logist – logo
• Telegram ru_logist – logo
• Banners on logisrt.ru, logistics.ru, foodmarkets.ru
• Podcast Logistics News – image for the podcast release
• Business cards (large QR code with the card)
• Mobile application – icon (favicon)
Source material format: Photoshop, Vector
Simplicity in the style of Artemy Lebedev is welcome
