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Company Name: MY KAVA


The coffee shop is mainly a to-go format, with 5-6 seating places in some cases; sometimes it is a window for coffee pickup, and sometimes it is a coffee shop where you can enter.


The logo should be easily readable even from a distance, the cup design should be bright and eye-catching, the cup will be corrugated. The most successful cup designs are:

-AROMA KAVA aroma_kava

-Coffee Shop Kavun (Poltava), instagram: kavun_plt

-Coffee Shop CoffeeToGo (Vinnytsia), instagram coffee.to.go


Company Activity:

Sale of coffee drinks, coffee beans, lemonades, smoothies, and pastries.


Target Audience Profile:

Guys and girls, men and women, aged 18 to 45


List the nearest competitors:

Coffee is, AROMA KAVA, Coffee Shop Kavun (Poltava), CoffeeToGo (Vinnytsia)


Describe the main competitive advantages:

Excellent service, higher quality coffee beans, speed of service, cleanliness, eye-catching design, young baristas bringing smiles and good mood to the coffee shop guests


What word or phrase will serve as the logo?

MY KAVA


Existing or proposed positioning:

Good quality coffee beans at an affordable price for a wide range of consumers


Associative characteristics most suitable for the logo:

My favorite coffee, my coffee, my kava, quality, service, tasty, affordable


What logo (and/or brand) do you consider successful in this category of goods or services, and why?

Kavun, AROMA KAVA, Espresso Cup Bar.


Is the logo being created for the first time or has it existed before and is now being recreated?

For the first time. The logo can be round or in a line.


The logo will be used on: cup, apron, t-shirt, cap, outdoor advertising, business cards, flyers.


It may be possible to draw inspiration from the option provided below, perhaps placing a heart between the words MY KAVA. Or suggest your own complete option.
Applications1