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Company Name: Green Kava


Company Activity: Sale of coffee drinks (takeaway coffee), most coffee shops are located in parks, hence the name "Green"


Product/Service Description: Preparation of classic espresso-based drinks, signature teas, cocoa, chocolates, cold lemonades, smoothies, coffee-based desserts,


Target Audience Portrait: metro - quality coffee lovers, park areas - mothers, children, vacationers.


List the nearest competitors: Aroma Kava http://instagram.com/aroma_kava

                                                      Coffee Nostra http://instagram.com/coffeenostra

                                                       Snail http://instagram.com/coffe_magic_snail

Describe the main competitive advantages: quality freshly ground coffee, good service, a huge assortment of coffee drinks (50), a wide selection of espresso-based desserts, signature teas, original lemonades.


What word or phrase will serve as the logo? Green Kava


Should the logo be bilingual or trilingual? Yes


Market history (consumer perception of the product, what you would like to move away from or add in the new design): fast, quality, original


Existing or proposed positioning: green card (discount card), green day (promotional day), a percentage from sold cups to be allocated for park maintenance and greening


Distribution channels and sales geography: Kyiv, parks, squares


Associative characteristics most suitable for the logo: Tree, tree with beans


Basic colors: Green, white. (preferably with elements of orange)


Which logo (and/or brand) do you consider successful in this category of goods or services, and why? Starbucks, (easy to remember, recognizable). My Kava ( http://vladimirstudio.com.ua/my_kava ) is just right, the main color is green. Aroma Kava, a successful combination of colors, simple and easy to read.


Is the logo being created for the first time or has it existed before and is now being recreated? For the first time