Company Name: Eleese LTD
Company Activity: Manufacturing SUP, wholesale and retail sales and rental of SUP
Distribution Channels and Sales Geography: Worldwide
Target Audience Profile: Active youth, fishermen, hunters, tourists, beachgoers
Existing or Proposed Positioning: best price = quality ratio, mass segment
Closest Competitors:
Main Competitive Advantages: quality and price ratio
What elements should the logo consist of?
- only original brand writing
- only graphic element
- brand writing and graphic element
What word or phrase will be used in the logo? AERO
Should the logo be bilingual or trilingual? - no
If the company has a slogan or tagline that needs to be added to the logo? - no
What should be depicted in the logo? dynamics, movement, speed, sea, wind, sun, sail, abstraction, pattern, creativity, airplane, aviation, other options suitable for the word AERO
Is the logo being created for the first time or has it existed before and is currently being recreated (rebranding)? for the first time
What should the logo be like?
- simple, concise
- bright
- three-dimensional elements
- image-based, status-oriented
- dynamical
- modern
- abstract
- technological
What brand do you consider successful in this category of goods or services, and why? http://rapid.net.ua
Are there any undesirable elements for use in the logo? - no
In what format do you want to receive the source material? AI ( vector )
Provide any additional information you consider important.
The sizes of the SUP are 10', 10'6" and 12' to be used in prints on the SUP itself (see example - https://www.sup-shop.ru/catalog/products/gladiator-lt-10-8/ )
It is also necessary to place the model name: the length of the SUP in centimeters + a letter from the Latin alphabet (W - wide, S - speed...) Examples of model names: 305W, 365S... These numbers are successfully placed on the sides of the SUP, but you can also suggest your own version (for example, stylization like a car number or any other design-appropriate option).
The application of patterns is stencil-based, so complex, multi-colored, or elements consisting of small details are not welcomed.
10 feet.jpg and 10 feet 6 inches.jpg are files that need to be used as templates for placing prints with logos and surface designs.
The other files are examples of successful and simple designs.
The file process.jpg shows the process of applying the image, so there are no illusions about complicating the design. The simpler, the better.
