Company name:
Project name - RU-EASY, website RU-EASY.COM
Company's area of activity: teaching Russian as a foreign language.
Description of products/services: intensive Russian language course in St. Petersburg, organization of individual and group classes, lessons via Skype
Distribution channels and sales geography: first of all - Italy, then all other countries
Target audience profile:
- students studying Russian;
- businessmen wishing to enter the Russian-speaking market and negotiate without intermediaries
- and everyone else (tourists, lovers of Russian literature, those wishing to find a spouse from Russian-speaking countries, etc.)
Closest competitors:
https://mgu-russian.com/ru/learn/courses/ - like it. Structure, good photos, bright.
https://fola.lidenz.ru/rki-courses/ - too colorful in my opinion.
Main competitive advantages: original methodology, training combined with accommodation in St. Petersburg during the intensive course, affordable prices
What elements should the logo consist of?
- From the corporate writing and graphic element
What word or phrase will be used in the logo?: RU-EASY
there may be an option in Italian: "Russo facile". Or "Russian is easy". But this slogan does not necessarily have to be present in the logo. At the designer's discretion.
Should the logo be bilingual or trilingual? the logo will always be in Latin script.
If the company has a slogan or tagline that needs to be added to the logo?
"Russian is easy" / "Russo facile".
What should the graphic element be like? I don't know. At the designer's discretion.
The logo is being created for the first time
Are there any basic colors or color preferences? No Russian tricolors!!! The Russian language is not just about Russia!
I particularly like the design of the covers of the books "Living Speech", presented on the website: https://lingua-vita.com/ru/books. And the future website may possibly be made in this style.
The logo lingua-vita - I don't like.
Type of presentation:
- Simplicity, conciseness - Yes
- Three-dimensional elements - at the designer's discretion
- Carefully drawn images with detailing and so on - unlikely...
- Abstraction - ??? at the designer's discretion
- But definitely not a logo like "Vanka with a balalaika"
Are there any undesirable elements to be used in the logo, if so - specify them: "Vanka with a balalaika", matryoshkas, - no thanks. No politics! No coats of arms, flags, tricolors...
