Company Name:
Ukrtort (the domain ukrtort.ua will be used)
Company Activity:
Manufacturing and selling inventory and tools for confectioners
Product/Service Description:
Retail and wholesale sale of various inventory for confectioners: food colorings, ingredients, confectionery tools, decoration inventory, baking equipment, etc.
Target Audience Profile:
The target audience is confectioners, both professional and amateur. Age, purchasing power, status, professionalism - do not matter.
List the nearest competitors:
There are several brands that engage in similar activities, but all have a rather narrow specialization.
Describe the main competitive advantages:
Quality, low prices, the possibility of both wholesale and retail purchases.
What word or phrase will serve as the logo?
"Ukrtort". A variation of "ukrtort.ua" is possible.
Should the logo be bilingual or trilingual?
Only Ukrtort or ukrtort.ua.
In what format do you want to receive the source materials?
AI, PNG - mandatory, EPS is also possible.
Market history (consumer perception of the product, what you would like to move away from or add in the new design):
The company has been operating for 6 years, initially positioning itself as a wholesale supplier of inventory for confectioners.
Existing or proposed positioning:
Plans include creating a national chain of retail stores. Additionally, products are planned to be released in series or lines (as, for example, Roshen releases its products). In the future, the brand is planned to be introduced to the European market.
Distribution channels and sales geography:
Wholesale - all of Ukraine, retail network - in regional centers.
Basic colors:
No specific wishes regarding basic colors and color schemes in general.
Is the logo being created for the first time or has it existed before and is currently being recreated?
The logo is being created for the first time.
