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Company Name:

Ukrtort (the domain ukrtort.ua will be used)

Company Activity:

Manufacturing and selling inventory and tools for confectioners

Product/Service Description:

Retail and wholesale sale of various inventory for confectioners: food colorings, ingredients, confectionery tools, decoration inventory, baking equipment, etc.

Target Audience Profile:

The target audience is confectioners, both professional and amateur. Age, purchasing power, status, professionalism - do not matter. 

List the nearest competitors:

There are several brands that engage in similar activities, but all have a rather narrow specialization. 

Describe the main competitive advantages:

Quality, low prices, the possibility of both wholesale and retail purchases.

What word or phrase will serve as the logo?

"Ukrtort". A variation of "ukrtort.ua" is possible. 

Should the logo be bilingual or trilingual?

Only Ukrtort or ukrtort.ua. 

In what format do you want to receive the source materials?

AI, PNG - mandatory, EPS is also possible. 

Market history (consumer perception of the product, what you would like to move away from or add in the new design):

The company has been operating for 6 years, initially positioning itself as a wholesale supplier of inventory for confectioners. 

Existing or proposed positioning:

Plans include creating a national chain of retail stores. Additionally, products are planned to be released in series or lines (as, for example, Roshen releases its products). In the future, the brand is planned to be introduced to the European market. 

Distribution channels and sales geography:

Wholesale - all of Ukraine, retail network - in regional centers. 

Basic colors:

No specific wishes regarding basic colors and color schemes in general. 

Is the logo being created for the first time or has it existed before and is currently being recreated?

The logo is being created for the first time. 

Updates
Update #1

Small update and general wish based on the first proposed work (by Ekaterina Kulik) - the work is undoubtedly stylish and done by a professional, but the font is poorly readable. Try to attach the name, for example, to the future sign of a retail store - glancing at such a logo, it will be difficult to read the name in a second or two. That is, the general wish is the readability of the inscription "Ukrtort". Thank you. 

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11 August 2017, 12:06
Update #2

The inscription "UkrTort" - in Russian! Not in Latin! Thank you. 

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11 August 2017, 14:28
Update #3

Please do not use variations with ukrtort.ua in future works - after all, this is not our concept at the moment. Only "Укрторт" in Cyrillic. 

Also, please refrain from using Ukrainian colors and Ukrainian motifs, let's not tie ourselves to this. 

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15 August 2017, 11:06