Company Name: Venta Lab
Website: http://ventalab.com.ua/
Company Activity: Sale, production, and service of laboratory equipment
Product/Service Description: Venta Lab is a specialized supplier of laboratory, bioanalytical, and industrial equipment for enterprises in the agro-industrial complex, food, light, and pharmaceutical industries, bioanalytical laboratories and medical institutions, research institutes, and laboratories in Ukraine and the CIS.
Target Audience Profile: Laboratory managers, agronomists, private entrepreneurs, company directors
List the nearest competitors: Himlaborreaktiv, LLG, SocTraid, Olis, Makrolab, Analitpribor
Describe the main competitive advantages: Quality, 15 years in the market, transparency, professionalism, modern equipment, warranty, availability, free delivery, service maintenance, training on equipment operation, certified specialists, official representatives of world manufacturers, own production, continuous employee training
What word or phrase will serve as the logo?
Venta Lab, VENTA LAB, venta lab - main logo
Venta Lab – is a group of companies, there are also subsidiaries, and for them, a corresponding word in the logo is needed (for example, like the Virgin company):
Venta Lab Agro – agricultural instruments and laboratory equipment for the agro sector (target audience: agronomists, private entrepreneurs, company directors, laboratory managers).
Venta Lab Food – laboratory equipment for the food industry (target audience: laboratory managers, company directors);
Venta Lab Service – service of laboratory equipment for all industries (target audience: laboratory managers, company directors, agronomists, private entrepreneurs)
Venta Lab Works – own production of laboratory equipment.
Should the logo be bilingual or trilingual?
Only English.
If the company has a slogan or status line that needs to be added to the logo, please specify it if available.
No. Only the names of the subsidiaries.
In what format do you want to receive the source materials?
.cdr vector
Market history (consumer perception of the product, what you would like to move away from or add in the new design):
There is a need to radically change the logo due to the expansion of the company and the creation of subsidiaries. We also do not want to repeat the previous logo. We are looking for unique and original ideas.
Existing or proposed positioning: Innovative solutions in the laboratory field, integration into social networks
Distribution channels and sales geography: main sales geography - Ukraine, additional channel for manufactured goods - CIS countries
Content, nature of the logo and trademark (functional, psychological, spiritual content that the brand should contain): we will consider all options
Associative characteristics most suitable for the logo: easy and clear to read, looks modern,
it would be good to hint at a connection with laboratory equipment, but it is not necessary. There should be a graphic design of the logo, but with meaning (at your discretion).
Basic colors: various shades of burgundy, black, and white. We will consider other options as well
Are there any undesirable elements, if so, please specify them: any glass containers (flasks, test tubes), medical field.
What logo (and/or trademark) do you consider successful in this category of goods or services, and why?
Luster Leaf, Memmert, Atago, Horiba
Is the logo being created for the first time or has it existed before and is now being recreated?
It existed before and is now being recreated
