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Main task:

Creation of a character for a children's quest organization and birthday parties

The character will be fully or partially included in the updated logo and corporate identity of the company, so it should not be overly cluttered


Is the character a real or fictional being (human, animal, mythological or fairy-tale character, or does it need to be invented)?

Invented character, not tied to existing or fictional heroes

It is better if it is a fictional creature, alien, or a little person like Fixies


What is the gender and age of the future character?

The character is not tied to a specific gender or age. It should not be a baby or an adult. The quests are for children aged 5 to 14 years


What impression should the brand character convey?

It is a positive hero who will become a loyal friend for all quest lovers, telling about science and technology through entertainment, traveling the world, and knowing many interesting things. It will always help find answers to questions. It will also help parents better understand their children.

Additionally, it should not evoke negative emotions in adults and should not be primitive


In what style should it be executed?

Bright
Memorable

Fairy-tale


Color scheme for the character:

We prefer bright, eye-catching colors: green, fuchsia, orange, turquoise


Should graphic elements be used (does your company or brand have a logo that needs to be used in the design? Specify items, clothing (uniform), details, items you would like to see with the character.

!!IMPORTANT!!! The character must show a thumbs up - LIKE

The character will be complemented with attributes, costumes (festive and national), depending on the place and event


If there are undesirable elements, please specify them as well).

There should be no aggression, primitiveness, or vulgarity


In what pose should the character be depicted?

frontal 


Where will it be placed:

  • on business cards
  • on letterheads
  • on banners
  • on the Facebook timeline header
  • on the company website
  • in presentations
  • on t-shirts
  • on jackets
  • on caps
  • as a toy
  • as a life-size puppet


Characters that are liked:

Monsters, Inc.

Fixies

Trolls


Characters that are disliked:

Teletubbies



Do you have your own corporate style, logo, colors?

Currently, the company is undergoing rebranding, and the logo and corporate style will be created based on the character


In what format do you want to receive the source material?

ai / psd (in layers)