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Rebranding of a mono-brand women's clothing store:

The goal is to create a unisex brand (store name) for the development of a network of multi-brand stores that gather good brands of Ukrainian-made women's and men's clothing (and possibly children's clothing).


Currently (before rebranding), these are women's clothing stores that successfully operate in two capital shopping malls with a capsule assortment of women's clothing (dresses, skirts, trousers, blouses, jackets, sweaters, cardigans, coats) in size range from XS to XXXL for the age category 30+, with an average check of 1500 UAH (average+ purchasing power). In the future, it is planned to introduce men's and teenage clothing. At the moment, the main customer (75% of sales) is women over 35 years old, not all of whom have a standard figure, which is evidenced by the availability of sizes up to XXXL.


Criteria for selecting a name:

- in English (in Latin letters)

- conciseness of 1-2 words

- a slogan and logo are needed

- it is possible to use the owner's surname in the name ALESHYN / ALESHYNA 

- it is highly desirable to emphasize that this is clothing of Ukrainian production

- a unisex name is needed, with a clear and non-banal meaning

- memorability and syntactic clarity in the pronunciation of the name.



Competition for naming what:  Store


Company's line of business: retail store


Description of product/service categories: everyday clothing


Distribution channels and sales geography: store in a shopping center


Target audience portrait: woman 35+


Closest competitors: Reserved, OSTIN, VOVK, GOLDI, LC WAIKIKI


Main competitive advantages of the company: quality of materials, reasonable prices, successful patterns, and understanding staff


What should be reflected in the name?

  • prestige
  • dynamism
  • modernity
  • stability
  • uniqueness
  • creative approach


Is it allowed/welcome to tie the name to the owner's surname/name, geographical location, field of activity, or another key word (please specify)?

The name of the city KYIV, UKRAINE may also be included

the owner's surname can be used in the name ALESHYN / ALESHYNA


Language of writing: LATIN


Number of words in the name: 1-2 words


Is trademark registration planned? Yes


Will a domain registration with the chosen name be conducted? Yes


Should the domain name exactly match the name in English letters? Yes


In which domain zones is registration planned?

  • .ua
  • .com.ua
Updates
Update #1

Dear participants, there are only two days left, let's spend our last efforts constructively on creation.

So far, we see few finalists, which are 5 stars. But surely at least 5 new works can confidently be added to this list.

Many options were rejected because they contained:

1) Already existing names;

2) Difficult to read and pronounce (our client is not always able to read and remember this, many women are already over 50, we do not want to lose them in the race for a beautiful name);

3) Unclear names without explanation;

4) A large number of names were proposed as for the manufacturer (designer), not for the retail network. I ask you to carefully reread the assignment and check your options at least in Google, as well as provide a description of your vision;

5) We exclude options: UNITED, WEAR, KIEV (only KYIV), FASHION, MULTI, BRAND, MODA, these are already widely used options, we need something new or unused. I also ask to exclude UKR from the naming. Only U or UA.


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13 January 2019, 21:17