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What product needs packaging development? Walnut kernel (without shell)


Product description for which packaging is being developed:

Cracked walnut, which is cleaned from the shell. The nut has different fractions - butterfly - half, quarter


Company name: GRESCO


Company's line of business: Processing of walnuts. Shelling, dividing the kernel into fractions.


Description of product/service categories: 

The product is produced for retail sale. 

Cleaned walnut.  Eco-friendly product. Rich in vitamins and beneficial substances.


Distribution channels and sales geography: Direct sales, internet, social networks. Private label possible


Target audience portrait: Population of Ukraine aged 10 to 70 years.


Existing or proposed positioning: Eco-friendly, natural product


Closest competitors: not monitored


Main competitive advantages of the company: Availability in stock,  own production. 


Brand name on the packaging: GRESCO


Product price segment: medium


Duration of product presence in the market: product launch


Advantages of the promoted product: Natural product, rich in vitamins and beneficial substances


What benefits does the buyer get from purchasing the product? Natural product


Is the packaging being created for the first time or is there an existing option? For the first time


Formulate the main task of the packaging design: Eco style, simplicity in packaging. Convey the benefits of the nut for children, women, and men


Style in which the packaging should be made: Eco style


Basic colors: Suggest. We will consider options


Volume of packaging: it is necessary to develop packaging for a product volume of 100 grams (in the future, the design will be transferred to larger packages of 0.5 kg and 1 kg).


Type of packaging: can be cardboard, plastic, polyethylene... - your ideas


Are there mandatory graphic and text elements to be used (photos, texts, licenses, images, drawings? Indicate the placement on the packaging)? No


In what format do you want to receive the source material? Prepared for printing.