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Company Name: LLP "BIO elite"


Company Activity: production of fruit and nut bars


Product/Service Description: fruit and nut bars


Target Audience Profile: people leading an active lifestyle and in need of healthy snacks.


Sales Regions: Kazakhstan, Kyrgyzstan, in the future Russia


List the nearest competitors: Russian manufacturers of fruit and nut bars.


Describe the main competitive advantages: local production, there are no such manufacturers in Kazakhstan anymore


Product Description: Dried fruit bar 30 grams


Brand Name on the Product:  "BIO elite"


Price Segment: above average


Duration of Product Presence in the Market: since October 2017


Advantages of Our Product: natural product without additives


What are the benefits of purchasing the product? Healthy nutritious food


Is the packaging being created for the first time or do you have an existing option? We already have an option, we are ready with a new line of bars, we need new creative packaging


List the formats of packaging on which the design concept will subsequently be applied: in unfolded form, the packaging width is 12 cm, height is 13.8 cm.  


Formulate the main task of the packaging design: The packaging should be vertical, with our trademark at the top. The word light must be included. We will have several flavors of bars, but for example, I suggest developing a design with cranberry. The packaging should be bright, but it should not have "clutter," as seen on most bar packaging. 


Style in which the packaging should be executed: Elegant. Attached is our current packaging. The new one should not be similar, but may resonate in some aspects.


Basic Colors: We will consider different proposals


What information must be included on the front of the packaging? Trademark, the word light. Possibly a list of ingredients.


Are there mandatory graphic and text elements to be used (photos, texts, images, drawings)? Only the trademark


In what format do you want to receive the source material? coral


Updates
Update #1

Hello everyone!

I want to remind you that after we choose the concept, we will need to create 6 types of packaging with different fruits.

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10 May 2018, 14:54
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