Company Name: "VIVA Cosmetics"
Company Activity: retail trade in cosmetics and perfumes
Description of Product/Service Categories: mass market, natural, organic cosmetics, multi-brand stores
Distribution Channels and Sales Geography: Uzhhorod, 4 offline stores, Instagram, FB
Target Audience Profile: girls and women, 16-45,
Existing or Proposed Positioning: Belarusian cosmetics, natural, organic cosmetics, assortment that minimally overlaps with the classic drugstore format
Closest Competitors: no competitors
Main Competitive Advantages of the Company: assortment different from the classic, modern Ukrainian brands, Belarusian cosmetics, natural and organic cosmetics, beautiful interior, quality service, social networks
If the company has a slogan or status line that needs to be added to the logo? "VIVA Cosmetics", Territory of Beauty and Femininity (adding to the logo is not mandatory)
When developing the corporate identity, should the basic colors of the logo be used or can the color scheme be expanded? can be expanded
What image of the company should be conveyed through the corporate identity?
- femininity, modernity
- focus on a young audience
- friendliness, goodwill
- lightness
- positivity, possibly humor
What media should the corporate identity be developed for?
- business card (corporate)
- modular grid for print and outdoor advertising
- badge
- discount card
- gift certificate
- showcase
- gift box
- gift bag
- branded bag
- promotional posters
- window displays
- flyers
In what format do you want to receive the source material? cloud, e-mail, google drive...
Provide any additional information you consider important.
main brands: "Belita, Vitex", "Relouis", "Organic Shop", "Planeta Organica", "Mr.Scrubber", "Hillary", "Tangleteezer", "Invisibobble"
Social networks:
https://www.facebook.com/vivakosmetika/
https://www.instagram.com/vivakosmetika/
