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Company Name:  

Valigursky Consulting Group


Company Activity:  

Consulting services


Product/Service Description:  

Consulting in the restaurant industry. Accounting, reporting, and auditing


Distribution Channels and Sales Geography:  

Ukraine (online, offline) and CIS countries


Target Audience Profile:  

Progressive restaurateurs who want to develop their company 


Existing or Proposed Positioning:  

We deliver results, not processes


Closest Competitors: 

All consulting companies in Ukraine in the restaurant sector


Main Competitive Advantages:  

Quality

Experience

Speed


What elements should the logo consist of? 

  • brand writing and graphic element


What word or phrase will be used in the logo?  

 VCG (Valigursky Consulting Group)

Should the logo be bilingual or trilingual?  

No

If the company has a slogan or tagline that needs to be added to the logo?  

No


What should be depicted in the logo?  

The logo should include elements of the restaurant theme with a focus on analytics, reporting, etc. + ideas at the designer's discretion


Is the logo being created for the first time or is it being recreated (rebranding)? 

For the first time


Indicate if it is necessary to maintain continuity of the logo (features of the previous one are recognizable in the new logo).  

No


Are there basic colors or a preferred color scheme?  

Complete freedom for the designer


What should the logo be like? 

  • simple, concise
  • minimalistic
  • bright
  • image-based, status-oriented
  • modern
  • technological


Which brand do you consider successful in this category of goods or services, and why?  

No successful ones

Are there any undesirable elements to use in the logo?  

Strong detailing of elements, clutter, crossed-out texts or elements


In what format do you want to receive the source material?  

Ai, pdf, png, and Tif for printing


Provide any additional information you consider important.  

It needs to be approached creatively and at the same time solidly. We look forward to proposals
Updates
Update #1

Hello everyone. We have looked at your ideas. There are some good options, but none of them have the charisma at the level we expect. Below, I am attaching several logos that clearly convey the company's idea. At first glance, it is immediately clear what these logos are about, and you want to explore them further. This is the kind of effect we expect from the final version. You can refine your options or develop completely new ones; we will be happy with any ideas. From simple and clear to bold and unusual. I also ask you to pay attention to the combination of the symbol and text. The logo must be balanced in all aspects. In some cases, we will use only the symbol (so charisma and recognizability are important), and in others, only the text part of the logo, so please pay attention to the text part of the logo as well. The examples show that each has its unique font that perfectly fits the symbol. I truly believe that this comment will set the right direction; good luck to everyone!

imageimageimageimageimageimageimageimageimageimageimageimage


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17 August 2021, 16:10
Update #2

image

Hello everyone. In addition to the ideas above, we have an idea to implement a logo sign in the form of a face (examples will be shared below). Identification by beard and glasses. Perhaps someone will have interesting implementations. It is important to show charisma, confidence, and trust.

Examples:
https://dribbble.com/shots/14688266-Some-masculine-guys
https://dribbble.com/shots/14810981-Face-Logo
https://logobaker.ru/logo/3835-oldboy.html Here charisma is immediately visible

There are options that we are considering, but so far no perfect option has been proposed. Please pay attention to ALL the examples we shared, this will help you in finding the best option. Also, no one is working with fonts; you insert text into a ready-made font and send it. There are also options for font development, for example:
https://logobaker.ru/logo/2845-rhymes-show.html
https://logobaker.ru/logo/1154-music-fest.html
https://logobaker.ru/logo/0816-klyushki.html

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19 August 2021, 1:13
Update #3

Options with the face are not coming out, do not throw them anymore)

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22 August 2021, 19:50