Create a logo: name + graphic element + existing slogan in the style of the name

Company's area of activity: complex for pet owners: pet products + pet services for domestic animals. land zoocenters + online portal and application

Description of products/services: pet products: food + diets, accessories, care products, medications, clothing, and more

services of zoocenters: veterinary offices, dietology, grooming, hotel (boarding), behavioral psychology, photo/video studio 

Distribution channels and sales geography: Ukraine, major cities,  land zoocenters + online portal (including online store for products)

Target audience portrait: several target audiences: 

1) girl Lesya, 20-30 years old, specialist or manager in an office in a large city, owns a purebred/mixed breed cat Masha, cares for her like a family member, loves and adores her pet, will buy what she thinks the cat likes, closely follows customer reviews, friends' recommendations, and the cat's behavior. Well-versed and actively uses social networks (IG, FB, Youtube), listens to music on Apple Music, has accounts on Apple, Google, and Facebook. Prefers to buy with home/office delivery or at a conveniently located NP branch. When purchasing on the website, she is cautious about the reliability of the online store and will refuse further use in case of a delivery failure, but if she likes the website, she will subscribe to the social media channel and follow blog posts. Loves to shop online on clear, pleasant websites with a gentle and soft design. Prefers smartphone or tablet. Follows fashion and may dress her pet in trendy clothes or use creative accessories. 

2) a young family owns a dog, cat, and may have an aquarium. The child may have their own rodent or parrot.

They work in an office or are busy with their own business, may freelance, treat animals as family members. They value stability and reliability in purchases, simple navigation, and a clear interface. They want to order everything for their pets in one place.  They take care of their animals, take them to the veterinarian, buy parasite control products, groom their pets. They buy quality products for their pets, do not skimp on feeding, but do not like to overpay. They order from a laptop or by phone. They may buy food for parents or friends. 

3) middle-aged woman, housewife or working part-time, has a cat or dog. Wants to have her own opinion on pet care, listens to professionals and opinion leaders, actively promotes her position in face-to-face meetings and social networks. Buys only the essentials but loves to occasionally pamper herself and her pet. Demands high standards for pet care and will do it herself if she cannot find a convenient professional approach. Monitors the pet's behavior, often influences it herself). May dress the pet seasonally, give it haircuts and hairstyles.

Existing or proposed positioning:

reliable professional service for selling goods and services, a confident performer with a reputation, offers solutions to most requests in one window of the personal account on the portal. 

Not a discounter, values the quality of products/services that cannot be cheap. 

Aims to retain customers, develop a culture of pet ownership, values reputation. A solid company, accessible to every pet owner, not an elite service, but above average.  

Closest competitors: there are no developed analogs, online store: pethouse.ua, zootovary.com 

Main competitive advantages: nda 

What elements should the logo consist of: composition of the brand name in a signature style and a graphic element. Multilingual slogan in the style of the name as an addition / status line  

What word or phrase will be used in the logo? written name PETOMNIA, various letter height options are possible: PetOmnia, PetomniA, etc.
tagline:

EN: You love, we care

RU: Ваша любовь, наша забота

UA: Ваша любов, наша турбота 

Should the logo be bilingual or trilingual? the brand name will be in English, the slogan will have translations in UA/EN/RU

What should be depicted in the logo?

welcoming image of an adult Labrador (face: kind gaze, ears, cheeks, nose), a kind noble animal. In a static position (not Puma).   

consider the option: dog + cat together. Another option is acceptable. 

Is the logo being created for the first time or has it existed before and is currently being recreated (rebranding)? for the first time

Are there basic colors or a preferred color scheme?

warm color scheme, monochrome, will consider options. Not bad: living coral (living coral by cmyk), orange, milk chocolate. The color should not be screaming, "eye-popping", DO NOT USE green, yellow (competitors' colors), cold colors, black, dull and "faded colors". The logo color will set the color palette for the design of all page elements. A person spending 4-5 minutes on the site should not get tired, a comfortable color. It will be used in print, souvenirs, and more. The logo printed in black and white should maintain integrity and clarity.   

What should the logo be like?

• original, not a parody
• simple, concise, minimalist
• monochrome
• clean background space around the logo, without shadows
• 2D is a priority, but will consider a 3D option if there is an interesting idea
• without small complex details, flourishes, weaving
• status, simple, not frivolous font for the name
• modern
• NOT childish/ NOT cartoonish, not "Aybolit-like"
• open, without frames, circles, diamonds, wreaths, and more
• should evoke calm emotions: trust, reliability, kindness, restraint
• memorable
• may have variability in logo placement above, name below (in this case, the name should not protrude too far beyond the outer edges of the logo), horizontal placement emblem > name 

What brand do you consider successful in this category of goods? Royal Canin, Nestle (nest + name below) 

Are there any undesirable elements for use in the logo?

integrated composition, without strongly protruding elements, may contain several meanings (e.g., three bears in the attachment)

from the logo/name, a small logo (favicon) needs to be drawn for promotion in search, on tabs, etc., it can be based on an element of the logo or a letter of the name (for example, pethouse.ua - paw on the letter O), Apple apple 

In what format do you want to receive the source material? AI, SVG, formats for UI designer and graphic designer

Provide any additional information you consider important

examples of nice logos + name in the attachment

I respond promptly and directly to proposed works, commenting on what meets the brief's tasks. 

I may not wait until the last day of the contest.