Company Name: avtoshuz.com.ua
Company Activity: Sale of auto, motorcycle, truck, special tires and rims
Product/Service Description: tires and rims
Distribution Channels and Sales Geography:
Geography: Ukraine
Sales Channels: all trading platforms in Ukraine + additional advertising on the internet
Target Audience Profile:
1. People who own a car, motorcycle, special equipment (tractor, combine)
2. Companies, organizations that have their own fleet
3. Logistics companies engaged in transportation
4. Agricultural enterprises
Closest Competitors:
1. Shipshina
2. Rezina cc
3. Infoshina
4. Autocapriz
Main Competitive Advantages:
1. Original product
2. Direct sales without intermediaries
3. Direct supplies from Europe
What elements should the logo consist of?
- Only the brand name
- Brand name and graphic element
What word or phrase will be used in the logo?: AVTOSHUZ
Should the logo be bilingual or trilingual? No
If the company has a slogan or tagline that needs to be added to the logo? - online store for tires and rims (as an option, it may be used under the logo)
Is the logo being created for the first time or is it being redesigned (rebranding)?
Rebranding, old logo attached
Are there any basic colors or color preferences?
1. yellow and black
2. Considering options with different colors.
Type of presentation:
- Simplicity, conciseness
- Carefully drawn images with detailed illustrations, etc.
Which brand do you consider successful in this category of goods or services, and why?
1. Rezina cc
2. Infoshina
3. ShipShina
In what format do you want to receive the source material? - All possible formats for further use
Provide any additional information you consider important.
1. Design: restrained, strict, not flashy, easily readable
2. Colors: yellow-black as on the website or in any other colors
3. In the development of the logo, tire themes may be used, but not necessarily. (creativity is welcome)
