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The logo should inspire motivation, action, and determination. It should indicate that the person is no longer weak! They can! It's time!


Company name: ExWeak (translated as: former weak, former loser, no longer weak, no longer a loser)


Company activity: Weight loss, proper nutrition, healthy lifestyle, fitness


Description of products/services: online courses on weight loss, fitness, healthy lifestyle


Distribution channels and sales geography: social networks, google, youtube. Geography is not limited.


Target audience portrait: women and men aged 18-60, who are overweight, wishing to lose weight, strengthen health, and gain motivation for further success.


Existing or proposed positioning: Online weight loss, healthy lifestyle, sports service.


Main competitive advantages: unique weight loss and fitness programs, personal account, statistics


What elements should the logo consist of?

only original brand writing

from brand writing and a graphic element


What word or phrase will be used in the logo? ExWeak


Should the logo be bilingual or trilingual? no


Is the logo being created for the first time or has it existed before and is now being recreated (rebranding)? being created for the first time


Are there basic colors or a preferred color scheme? no


What should the logo be like?

simple, concise

minimalistic

image-based, status-oriented

dynamic

modern


In what format do you want to receive the source material? Vector and raster