What scenario needs to be developed for the competition?
A scenario on how you would modify Yas Island in Abu Dhabi. (Concept)
Goal of the video:
To create a cool idea and scenario. (Concept)
Duration of the full version (minutes, seconds):
No more than 60 seconds.
Is a short version of the video needed (minutes, seconds):
No.
Is a storyboard needed (for the video):
- Storyboard is not needed yet, only a logline (concept)
- It is preferable to write the correspondence of video and sound with an approximate timing of the script.
Type of video:
advertising presentation of instructions to present a modern improvement of the island (concept)
Technique for the video:
animation based on photographsgraphic video with 2d animationgraphic video with elements of 3d animationcombination of graphics and "live video" at your discretion
Genre for the audio video:
Business voiceover
Tone of address:
at your discretion
Where the video is planned to be placed:
television
plasma street panels
internet
radio stations
Information about the service, product, brand (including why the consumer should buy your product or use your service):
Presentation on the modification of the island (concept of the future).
Highlight one main idea (USP) that the video should convey:
An exciting and realistic idea for the UAE on how to modify the island to make it #1 in the world. (Concept).
Target audience of listeners (gender, age, social status):
The world.
Advantages of your products or services over competitors:
Realization of dreams.
What materials can you provide (photos, videos, audio) if you want them to be in the script: No materials, everything is in the hands of the creator, whatever they find on the internet or prototype.
What existing videos, including those from other brands, do you like/dislike? and why?
Not available.
Competitor videos to pay attention to:
Not available.
Mandatory elements (company name, addresses, phone numbers, jingle, logo, slogan, etc., that must be mentioned or included in the video):
The script is prepared by IQ SPECIAL SYSTEM INTEGRATION IT LLC.
Language of the video:
Russian or English, whichever is more convenient for you, will be translated into Arabic by a professional translator.
Additional information, including whether there are any legal restrictions to consider when writing the script (and anything else the client considers necessary to communicate additionally): The key question that should be addressed in the interview:
How will you make Yas Island so that its heart beats? (Concept).
