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Timing of the full version (minutes, seconds):

30 sec.

Is a short version of the video needed (minutes, seconds):

20 sec.

Is a storyboard needed (for the video):

  • Storyboard is not needed yet, only a logline (concept)
  • It is desirable to outline the correspondence between video and sound with an approximate timing of scenes
  • A complete storyboard is needed


Type of video:

  • Advertising
  • Presentation
  • Intro
  • Instruction
  • Jingle
  • Other:


Technique for the video:

  • Animation based on photographs
  • Graphic video with 2D animation
  • Graphic video with elements of 3D animation
  • Combination of graphics and "live video"
  • Shooting without staging
  • Shooting with staging
  • At your discretion
  • Other:


Genre for the audio clip:

  • Narration
  • Game
  • Song


Tone of address:

  • Humor
  • Lyrical
  • Pathos
  • Narration
  • At your discretion


Where the video is planned to be placed:

  • Television
  • Plasma street panels
  • Internet
  • Radio stations
  • Stores
  • Other


Information about the service, product, brand (including why the consumer should buy your product or use your service):

Lacalut alpine

Alpine minerals for smooth enamel!

Strengthens tooth enamel and makes teeth noticeably smooth thanks to natural minerals from the Alps, provides reliable care for gums.

The enamel that covers the crown of the tooth is the hardest substance in the human body. The right toothpaste removes plaque, pigmentation from teeth, and ensures the perfect smoothness of your teeth, preventing bacteria from settling on tooth enamel.


Goal of the video:

need to build a clear parallel with the Alps, mountains


Highlight one main idea (USP) that the video should convey:

Lacalut alpine - Alpine minerals for smooth enamel!


Target audience of listeners (gender, age, social status):

F 25-45 avg+


Advantages of your products or services over competitors:

Strengthens tooth enamel and makes teeth noticeably smooth thanks to natural minerals from the Alps


What materials can you provide (photos, videos, audio) if you want them to be in the script:


Estimated budget for video production (necessary to limit the creative imagination of the author. For example, for video - is there a plan to involve celebrities, filming on the Moon, etc.):


Guidelines (which previously existing videos, including those of other brands, you like/dislike, and why):


Competitor videos to pay attention to:


Mandatory elements (company name, addresses, phone numbers, jingle, logo, slogan, etc., that must be heard or included in the video):

Lacalut alpine - Alpine minerals for smooth enamel!


Language of the video:

Ukrainian


Additional information, including any legal restrictions that need to be considered when writing the script (and anything else the client considers necessary to communicate additionally):

website - Lacalut.ua