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What scenario needs to be developed as part of the competition?  

A script for a commercial needs to be developed. 


Goal of the video:  

Attract new clients from Ukraine to Freelancehunt.


Duration of the full version (minutes, seconds):  

12 seconds


Is a short version of the video needed (minutes, seconds):  

6 and 10 seconds


Is a storyboard needed for the script (for the video): 

  • a complete storyboard is needed (text, voiceover, visuals)


Type of video: 

  • advertisement


Technique for the video: 

  • compatibility of graphics and "live video"


Genre for the audio clip: 

  • game
  • song 


Tone of address:

  • at your discretion


Where the video is planned to be placed: 

  • internet


Information about the service, product, brand (including why the consumer should buy your product or use your service):  

  • Freelancehunt — the largest freelance service in Ukraine.
  • Over 200,000 freelancers in 125 specializations who will help clients with their tasks.


Highlight one main idea (USP) that the video should convey: 
Need a specialist (website developer, copywriter, designer, SMM specialist) for one-time work — find them on Freelancehunt.


Target audience of listeners (gender, age, social status):  
M/F, aged 20 to 50, representatives of small and medium businesses, department heads or team leads in large companies.

Advantages of your products or services over competitors:  

  • Convenient search with over 200 thousand qualified specialists.
  • Favorable cooperation conditions.
  • Safe collaboration. 


What materials can you provide (photos, videos, audio) if you want them to be in the script:  
Brand style similar to the main page of freelancehunt.com

Possible budget for the production of the video (needed to limit the creative imagination of the author): 

Since this is the first commercial, we plan to test several hypotheses based on the most interesting scenarios.


Provide examples of videos that you like/consider unsuccessful:  

I like English-language commercials from Fiverr that promote the service, not specific categories: https://www.facebook.com/ads/library/?active_status=all&ad_type=all&country=ALL&view_all_page_id=214134769285&search_type=page&media_type=all

Competitors' videos to pay attention to:  


Mandatory elements (company name, addresses, phone numbers, jingle, logo, slogan, etc., that need to be used):  

  • logo, 
  • company name,
  • slogan that you can suggest, 
  • faces of people.


In what language is the video being developed?  
Ukrainian.

Are there any legal restrictions that need to be considered:
No

Please provide any additional information that you consider important.  
Freelancers whose scripts interest us, besides the winner, will be offered to submit their idea to us through a personal project.