The main place of use for these logos is on product cores (these are masking tapes), so it is essential to consider this when creating the logo. I have specified the sizes and will attach how it should look.
Company name:
GEKO
Company activity:
Import and production of industrial adhesive tapes
Description of products/services:
masking tapes – used for surface protection during painting works (car painting, room repairs, and construction works, industrial painting (doors, furniture, etc.)
Currently, only 2 products for automotive painting works (painting a car or individual car parts) are being discussed.
Product 1: standard tape, optimized for use in automotive painting and drying cars in a thermal chamber
Product 2: improved tape, the highest level, optimized for use in automotive painting and drying cars in a thermal chamber at the highest temperatures
https://geko.net.ua/products/malyarnaya-lenta-3/
Distribution channels and sales geography:
direct sales to end consumers and distributors
Ukraine
Target audience portrait:
Networks of auto service stations (car painting),
Service centers (STO) of automotive brands
Distributor companies of materials for car body repair
Existing or potential positioning:
We are on par with European competitors in quality, but cheaper and more flexible in service. (see Key Competitive Advantages)
Closest competitors:
APP
Here is its standard product, which is similar to our product 1: standard tape, optimized for use in automotive painting and drying cars in a thermal chamber
https://app.com.pl/en/company/products/product/01080101/Masking-tape-APP-Expert-80?productGroupId=010801
Premium product that corresponds to our product 2: improved tape, the highest level, optimized for use in automotive painting and drying cars in a thermal chamber at the highest temperatures
https://app.com.pl/en/company/products/product/01080104/Masking-tape-APP-Plus-100?productGroupId=010801
These are other competitors, the list will be in the Excel file that I will send additionally
3M, VIBAC, SOTRO, HPX, HAC, CARBON TAPE, ADI Upp
Main competitive advantages of the company/product/service:
we are the importer of raw materials
we have our own equipment for producing finished products
manufacturing rolls of non-standard width and length
we can produce products under the client's brand
What elements should the logo consist of
from the corporate logo and inscription
it should be 11-15 mm in height
the most common tape sizes are rolls, with widths of 18 and 24 mm
What should be depicted on the logo?
There should be a brand - GEKO +
GEKO + a word that is associated with the automotive market (AUTO, CAR …) + type of tape (PLUS, EXPERT)
For example,
Product 1 GEKO AUTO 80
Product 2 GEKO AUTO 100
It is possible to add additional elements of a national, patriotic nature, belonging to the European Union
Logo (I will attach an additional file)
If additional elements need to be added (EU, UA, it is better to use symbols – for example, a flag).
Should the logo be bilingual or trilingual?
1 language (English)
Does the company have a slogan that needs to be added to the logo?
It can be added - smart & sticky (if it does not fit, or looks too small – it can be removed)
Is the logo being created for the first time or has it existed before and is currently being recreated – rebranding
the logo exists, it is necessary to add a classifying element to it
Please indicate if it is necessary to maintain the continuity of the logo (the new logo has features of the previous one):
it is necessary to maintain the continuity of the logo
Are there desired main colors? If so, which colors do you prefer?
blue with white (main logo) + black / rich yellow (additional element)
the color of the main logo can change
use no more than 3 colors
What should the logo be like
simple, concise
minimalistic
dynamic
modern
Which brand do you consider successful in this category of goods or services, and why?
3M, APP, VIBAC – historically well-known brands, quality, own production in Europe, USA
