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Company Name:

LNG Holding

Company Activity:
Freight transportation and logistics services across the USA.

Product/Service Description:
A full range of freight services - dry van / reefer / flatbed transportation, dispatching, insurance, repair, and maintenance.

Distribution Channels and Sales Geography:
Operational activities cover all 48 states of the USA. Main hubs - Illinois, Texas, Pennsylvania.

Target Audience Profile:
Owner-Operators and company CDL-A drivers.

Existing or Expected Positioning:
A reliable and transparent transportation company that guarantees fair payment, prompt support, and operational stability.

Closest Competitors:
Schneider, Prime, SuperEgo, JB Hunt, Landstar, Alvil

Main Competitive Advantages:
– Transparent payment structure with no hidden fees
– In-house repair shop and insurance
– 24/7 support and individual approach
– Modern tractors (2015+) and partner trailers

Do you have a logo, corporate style?
Yes, there is. Main colors: dark blue #0A1931, white, gray #BFC3C8, accent - orange #F47A20. Usage is mandatory.

Is it necessary to use them in the design?
Yes.

What type of transport will the advertisement be placed on (please specify the make, model, and year)?
Freightliner Cascadia (2019–2025) - tractor with dry van, flatbed, or reefer trailer.

Describe the technical specifications of the vehicle as a design object:
Main branding areas - side doors of the cabin (left and right side). Possibly the upper part and rear wall.
Cab color - white and orange.
Surface - smooth, metallic.
Sticker format - cut vinyl.

Advertising Object:
Load N Go - carrier and employer for drivers.

Target Audience of the Finished Product:
CDL-A drivers and truck owners in the USA.

Design Style:
Minimalism
Business
Premium

Purpose of Vehicle Design:
Company image
Brand promotion

Preferred Color Scheme:
Dark blue #0A1931, white, gray #BFC3C8, orange #F47A20.

Contact Information to be Included on the Vehicle:

Attached file (Truck Signs)

Are there mandatory graphic and text elements to be used?
FMCSA identifier:

● MC: 1046154

● DOT: 3299217

Will you provide graphic elements in tiff, gif, ai, eps, cdr, jpg formats, or do they need to be developed?
Will be provided in AI / EPS / SVG formats. Additional graphic elements (e.g., lines or font variations) need to be developed.

Provide a few interesting examples of vehicle design in your opinion:
Schneider National - clean solid background with logo on the sides.
Prime Inc. - minimalism, excellent readability of the logo.
JB Hunt - contrasting block with the company name.

What did you like about their design:
Simple geometry, clear readability, high visibility on the road.

Provide unsuccessful examples of vehicle design in your opinion:
Too many small elements, excess text, visual chaos.

What should not be used in the design development?
Photographs, gradients, 3D effects, unclear fonts, gray text on a silver background.

In what form should the source files be provided?
AI / EPS / SVG + visualization in PNG or JPG on a Freightliner Cascadia model or on a Volvo VNL (Can be on another American tractor)

Provide any additional information you consider important:
Placement of the logo on both cabin doors (above the steps, below the window).
FMCSA data - below the logo.
Design without stripes and decorative elements. The main focus is on a clean brand, font, and geometrically correct composition.
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