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For which product do you need to develop packaging?  

For a Ukrainian manufacturer of dog beds, an initial creative design concept for a box for sale on Amazon needs to be developed. 


Product description for which packaging needs to be developed:  

Luxury handmade dog bed, being a rich and elegant addition to the interior.


Company name:  

Doggy Affairs HandMade

 

Distribution channels and search geography:  

USA


Target audience portrait:  

People aged 35 – 60 years, with a high income level, vegans, 100% organic, with a bachelor's degree. Dog, horse, amphibian, and bird owners.

Women more often than men.


Brand name on the packaging:  

There should be a logo on the packaging (in the attachments)


Product price segment:  

From $99

 

Advantages of the promoted product:  

Made from premium velvet specially for dogs with "Anti-scratch" protection.

Scratch-resistant, durable, long-lasting, water-repellent fabric with a high strength reserve.

The fabric does not change, does not absorb odors, does not stretch, has high stain resistance, high breathability, is resistant to sun fading and abrasion, and maintains an excellent appearance for a long time.

Includes 2 additional pillows with embroidery + 2 toys, a fish and a bone.

Raised dog bed with high sides and no assembly required, supports a large weight of dogs (dogs with obesity).

Bed that is easy to clean with a sticky roller. The zippered pillow has a removable cover for washing.


Formulate the main task of the packaging design:  

The packaging concept – needs to give people a dream


General parameter - STAND OUT OR DIE 😁

If you are one of the dozens, hundreds, thousands, you are of no interest to anyone


Main message - the strongest message we want to convey from us to our client is Love


Decisive indicator - it must be beautiful

+ concise!


Other packaging characteristics:

- Generate curiosity

- Look expensive.

- Inspire trust

- Visibility

- Simplicity


Are there mandatory graphic and text elements to be used (photos, texts, licenses, images, drawings)? Please specify the placement on the packaging?  

Not mandatory, but a large handmade organic-style signature is welcome.


Style in which the packaging should be executed:  

Rectangular white box with cutouts for carrying on the sides. The design should not cover the background of the white box. The design must be on all four sides of the box.


Basic colors:  

Only any three colors may be used, shades and full-color images should not be used

The use of bright colors and large fonts is encouraged


In what format do you want to receive the output material?  

Design concept of the packaging in any format. The winner will have the opportunity to refine the concept into a full box design for the discussed budget.
Updates
Update #1

Packaging of competitorsimageimageimageimageimageimage

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1 September 2023, 17:18
Applications7