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Company Name: 

Slife


Company Activity Type: 

Currently, there is an existing website: 

https://soccerlife.com.ua/

Our main page on Instagram:

https://www.instagram.com/soccerlife_messi

It all started with the sale of purely football clothing and footwear. Now this niche accounts for about 5% of sales. The rest is everyday clothing and footwear. Mainly only Nike. We deal exclusively with originals.


We have purchased a domain: 

slife.ua

We will keep soccerlife. After launching slife - we will rebrand the old site.

 

Product/Service Description: 

Sneakers, sweatshirts, pants, jackets, hats, caps, accessories


Distribution Channels and Sales Geography: 

 Internet


Target Audience Profile: 

Men and women: 18-40 years


Existing or Likely Positioning: 


Closest Competitors: 

https://soccerlife.com.ua/ - Will be the main competitor 🙂


https://megasport.ua/

https://yesoriginal.com.ua/

https://rabona.com.ua/

https://deltasport.ua/


Main Competitive Advantages of the Company/Product/Service: 

All products on the site are in stock. All prices are current and either the lowest on the market or on par with competitors.


What elements should the logo consist of 

  • from a brand name and a graphic element


What word or phrase will be used in the logo? 

Slife


Should the logo be bilingual or trilingual? 

No


Does the company have a slogan that needs to be added to the logo? 

No


What should be depicted in the logo? 

The letter S somehow in the form of a drawing. Readable. And then the continuation: life


Is the logo being created for the first time or has it existed before and is now being recreated – rebranding

No


Are there preferred main colors? If so, which colors do you prefer? 

Main color: black and white. Further, we have not decided yet)


What should the logo be like  

  • simple, concise
  • minimalistic
  • carefully depicted images with small details
  • dynamic
  • modern


Which brand do you consider successful in this category of goods or services, and why? 

https://www.global.jdsports.com/

https://www.asos.com/


Are there any unwanted elements for use in the logo? 

the flag of russia


In what format do you wish to receive the output material? 

In all formats that will be needed by designers for further work.