Brand Name: CROSMAX
Company Activity: The CROSMAX brand is created to attract additional clients to the transportation activities of the client company.
Product/Service Description: Freight transportation.
Distribution Channels and Sales Geography: The client's transportation company is engaged in the transportation of goods for various clients across Ukraine and intends to operate in international connections as well.
Target Audience Profile: Based on the above, the target audience includes owners and managers of various levels from manufacturing enterprises, warehouse, and logistics companies who choose and value quality service, professional and high-quality services.
Existing or Proposed Positioning: The goal in five years is to enter the TOP100 carriers in Ukraine!
Closest Competitors: Any systematic transportation company
Main Competitive Advantages: Responsibility, quality, and speed of cargo delivery.
What elements should the logo consist of?
only original corporate writing
from corporate writing and a graphic element
What word or phrase will be used in the logo? CROSMAX
Should the logo be bilingual or trilingual? No.
If the company has a slogan or status line that needs to be added to the logo? No.
What should be depicted in the logo? Possible images of trucks, horses, wind, highways. But this is not mandatory.
Is the logo being created for the first time or has it existed before and is currently being recreated (rebranding)? The logo is being created for the first time.
Are there basic colors or a preferred color scheme? No. Please recommend.
What should the logo be like?
simple, concise
bright
image-oriented
dynamic
modern
technological
Which brand do you consider successful in this category of goods or services? Trans-Logistic, Trans Service 1, EuropeTrans.
In what format do you want to receive the source material? .Ai, .EPS, .PDF, .PNG
Please provide any additional information you consider important.
- Expected communications for the use of the logo: - Outdoor advertising;
- Printed products;
- Internet;
- Souvenir products.
- Main requirements for the logo: - it should "stick" in memory;
- it should evoke associations with cargo transportation, transportation activities;
- it should create a "WOW effect"
The brand will be registered, so the logo image must be both color and black-and-white.
