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Hello! We are an international fintech company working on creating a website that provides information on various credit products in the Australian market. We really need a quality illustration for the landing page that will promote services for comparing and selecting mortgage offers. 


What should be depicted in the image?

In this matter, we rely on the creative thinking and imagination of our future illustrator 🙂 

We know for sure that:

- the illustration should reflect the concept of Home Loans and Broker in a clear and aesthetically pleasing way

- it can be a character, a scene, or an idea

- the illustration should be an original image (not clip art😝)

- the illustration should not be overly detailed


Where is the image intended to be used?  

  • On the landing page


What type of image should it be? 

  • illustration


What style should the image be in? 

  • minimalistic, flat, vector illustration


What result do you expect from viewing the image? 

  • aesthetic pleasure
  • increased trust in the page (to make it look more professional)


Do you have a corporate style, logo?  

Yes, our website has its own corporate colors, logo, fonts

Also, we expect that if the proposed illustration has an interesting plot or character, we can integrate it into other pages of our website and thereby enhance the corporate style


Is it necessary to use their elements, color scheme, fonts?  

Yes, we would like the color scheme of our website to be used


Will you provide graphic elements in tiff, gif, ai, eps, cdr, jpg formats, or do they need to be developed?  

They need to be developed


What size of the image (in pixels) needs to be developed?  

Approximately 400px by 400px


Please provide any additional information you consider important.  

From viewing the illustration, there should arise:

- an understanding of the modernity of the website itself and the context of the landing page (what it is about)

- a mood corresponding to the “desire to buy a home”

- trust in the website 


References.

The first seven in the attached files - we like them as representations of the process that can be used in the illustration for searching and selecting a product for the client. The references also reflect the desired level of detail.

The last image in the attachments - we like it as an example of a mascot

Updates
Update #1

Landing page header

image


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10 December 2023, 12:45
Update #2

Link to the website - https://mny.com.au/

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10 December 2023, 12:47
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