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Technical task for the development of a logo for the brand VELANO

1. Project Information

We are a distributor of children's goods with 10 years of experience, and we are currently creating our own brand – VELANO.
We need a unique, stylish, and recognizable logo that reflects quality, reliability, and modernity.

We would like the logo to be designed somehow with letters but not just with the letter V, as it is currently associated with Russian killers. An example is attached below. Perhaps some combination of letters. Or other creative options. 

2. Main Requirements for the Logo

✅ Style:

  • Minimalism, modernity, premium quality.
  • It should be easily perceived and readable in different sizes.
  • Thin, elegant elements and balance between simplicity and uniqueness are welcome.
  • Preferably, the logo should be associated with children's goods, but without excessive "toy-like" qualities.

✅ Color Palette:

  • No strict limitations, but it is preferable to use muted pastel colors or premium shades (white, black, graphite, beige, gold, soft natural colors).
  • It should look good in both color and monochrome versions.

✅ Font:

  • Stylish, refined, modern.
  • Preferably without serifs, with soft shapes that convey trust, elegance, and premium quality.
  • Good readability in small sizes.

✅ Logo Variants:

  • Main color variant.
  • Monochrome variant (white/black).
  • Vertical and horizontal versions.
  • Logo with an icon (emblem) and without it (the icon should be universal for separate use).

✅ File Formats:

  • Vector files: AI, EPS, SVG, PDF (for printing, advertising, packaging).
  • Raster files: PNG, JPG (300 dpi) (for digital use).
  • Favicon for the website: ICO, PNG (32x32, 64x64).

3. Expected Result

📌 What needs to be provided:

  • 3-5 logo concepts for us to choose the best one.
  • Visualizations of the logo in different environments (on white and dark backgrounds, on packaging, in social media, on clothing).
  • Files in the required formats for further use.

4. Budget and Deadlines

💰 Budget: (to be discussed depending on proposals).
⏳ Deadline: up to 7 days after the selection of the performer.
📌 The contest will last: 7 days, after which a winner will be chosen.

5. How to Apply

📥 Send:

  • Your portfolio with examples of logos.
  • Preliminary ideas or sketches (optional).
  • The timeframe in which you are ready to complete the work.

⚡ Criteria for selecting the winner:

  • Originality and compliance with the brief.
  • Clean execution, readability of the logo.
  • Experience in creating logos for brands.

📩 Ready to discuss the details! We look forward to your creative ideas! 🚀
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