What product needs packaging development?
Coffee NERO
Product description for which packaging is being developed:
Roasted coffee beans 1 kg
Company name:
Coffee NERO
Company's line of business:
Coffee roasting services and sale of finished products under its own brand
Description of product/service categories:
Roasted coffee beans
Distribution channels and sales geography:
Markets and non-chain stores in Ukraine
Target audience profile:
Men and women aged 25-50
Existing or proposed positioning:
Quality coffee in a strict design
Closest competitors:
Gimoka, Aroma Nero, Bellini, Leonardo, UCC Extra Crema
Main competitive advantages of the company:
Direct importer of raw materials
Brand name on the packaging:
Coffee Nero
Product price segment:
Medium and medium-minus segment
Formulate the main task of the packaging design:
Solidness
Style in which the packaging should be executed:
Monochrome with embossing
Base colors:
Three packages: brown background, gold and black
Please provide any additional information you consider important.
It is required to improve (refine with new elements) the design of the coffee package, as well as to refine the logo.
