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What product needs packaging development?  

for gluten-free crackers TM "Bread Berry"


Product description for which packaging is being developed:  

Extruded rice crackers with salt


Company name:  

TM "Bread Berry"


Company's line of business:  

Production of extruded bread


Description of product/service categories:  

Crackers


Distribution channels and sales geography:  

Ukraine/Romania


Target audience profile:  

Men and Women over 16 years old


Existing or proposed positioning:  

Grocery supermarket shelf


Closest competitors:  

tm ZLUCKY, tm Tasty Style, tm Жменька/ tm Премия(Фора)


Main competitive advantages of the company:  

Price/Quality


Brand name on the packaging:  

 TM "Bread Berry"


Product price segment:  

Average compared to competitors


Duration of the product's presence in the market:  

1 year


Advantages of the promoted product:  

Price/Quality


What benefits does the buyer get from purchasing the product?  

Healthy eating (PP, ZOZH), Gluten-free (Diabetics and people with excess weight)


Is the packaging being created for the first time or is there an existing option? (attach an image of the existing packaging)  

For this product for the first time


Formulate the main task of the packaging design:  

Packaging size 85mm in diameter height 145mm

The finished design should be in .ai, .eps in layers


Style in which the packaging should be executed:  

Liberal minimalism (as the basis of tm ZLUCKY)


Basic colors:  

The base color of the brand is close to green-salad

Possibly the packaging color is close to blue

Fonts: bebas neue and segoe ui and other sans-serif)


Are there mandatory graphic and text elements to be used (photos, texts, licenses, images, drawings. Indicate the placement on the packaging)?  

The front of the packaging must feature the TM "Bread Berry" logo and the flavor name "CRUNCHY RICE CRACKERS WITH SEA SALT" and weight 90 grams (g), on the back barcode and ingredients (space for ingredients).


In what format do you want to receive the source material?  

The finished design should be in .ai, .eps in layers


Please provide any additional information you consider important.  

For any questions, write to Viber/Telegram +380930222228
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