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What product needs packaging development?  

For fruit and nut bars, three names: daring strawberry, cool banana, and chocolate. If you come up with an adjective for chocolate, we would be very grateful.


Product description for which packaging is being developed:  

Fruit and nut bars. Bars made of dried fruits, nuts, seeds, and spices.


Company name:  

LLP "BIO elite"


Company's line of business:  

Food production.


Product/service category description:  

Confectionery products.


Distribution channels and sales geography:  

This is an order for the MARWIN store chain in Kazakhstan, and will only be sold there.


Target audience profile:  

Creative teenagers aged 12 to 17 who already have pocket money for small purchases.


Existing or proposed positioning:  

A healthy snack for teenagers, good mood thanks to cool creative packaging.


Closest competitors:  

Since this is an order for Marwin, there are no competitors there.


Company's main competitive advantages:  

The company is a manufacturer, we monitor quality from raw material procurement to product release.


Brand name on the packaging:  MARWIN


Product price segment:  

Medium, closer to expensive


Duration of product presence in the market:  7 years


Advantages of the promoted product:  Natural product, without dyes or preservatives.


What benefits does the buyer get from purchasing the product?  Natural product, convenient packaging, optimal weight, easy to take with you, good mood thanks to creative packaging.


Is the packaging being created for the first time or is there an existing option? (attach an image of the existing packaging)  

For this purpose, it is being created for the first time.


Formulate the main task of the packaging design:  The packaging should be very bright, eye-catching, and creative. The packaging should uplift the mood.  

If it’s strawberry — it doesn’t necessarily have to depict a strawberry, you can come up with some funny image, or make someone out of strawberries, for example. Otherwise, we do not limit your imagination. So that a teenager picks it up and says - oh, how cool!


Style in which the packaging should be done:  

Very bright and creative.


Basic colors:  

Any bright colors.


Are there mandatory graphic and text elements to be used (photos, texts, licenses, images, drawings? Indicate the placement on the packaging)?  

The size in which the drawing should be placed is 4x8 cm. It should be positioned vertically. Possibly, the drawing can extend to the back of the packaging. The logo should be at the top. 

The inscription “fruit and nut bar” is mandatory. 

The name of the bar is mandatory. 

Photos of fruits on the packaging are excluded, a drawn image is needed.


In what format do you want to receive the source material?  

In Corel.


Provide any additional information you consider important.  

You can use any of the attached logos, both are used. Choose the one you like more and which harmonizes better with your idea.
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