What product needs packaging development? Confectionery products.
Product description for which packaging is being developed: Tarts, Napoleon pieces, Cheesecakes
Company name: COFFEELAT
Company's line of business: Café with its own pastry shop
Distribution channels and sales geography: Kyiv. Sales in own cafés, cafés in the city's shopping centers
Existing or proposed positioning: Bright moments of life
Closest competitors: Aroma Coffee, Mac Café,
Main competitive advantages of the company: We use natural ingredients to prepare confectionery products and sell them at an affordable price with impressive service.
Brand name on the packaging: Coffeelat logo, and the inscription Cake - bright moments of life
Formulate the main task of the packaging design: The packaging should be universal for different products (Napoleon, Sachertorte, cheesecakes, chocolate brunette, tart). The shape is defined, only a bright and stylish design is needed for it.
Style in which the packaging should be executed: Bright and stylish.
Basic colors: Black (60-70%), salad green, white.. and add spiciness and brightness with a bright color or colors "indigo"
Provide any additional information you consider important.
Currently, packaging has been developed for confectionery products called - macarons (also produced in-house), it is necessary to create a design for a universal box for the other products, they should be in a similar style. Attached are photos of the current boxes for macarons in design and this universal box for the others - it is white, without design.
The drawing for the box is attached, dimensions are as follows: rectangular box height 80 width 160 depth 100
