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For which product should the packaging be developed? Pack for sweet corn sticks with serial magnets


Product description for which the packaging is being developed: Sweet corn sticks for children aged 3-7 years


Distribution channels and sales geography: Ukraine


Target audience profile: Children aged 3-7 years, their mothers.


Brand name on the packaging: Boomcorn


Formulate the main task of the packaging design:

Audience: children aged 3-7 years, their mothers. Child characters with large heads and big eyes.

Characters like Cute Owls (other characters can be included). But a pair. For the girl and for the boy, the packs should harmonize. For the girl, the heroine is gentle, kind, sweet. For the boy, associations of words: superhero, cool, fast, strong, can be clever.  (an example of what the characters should be like is attached) 

 The packs should have elements of nature. The characters can stand on a lawn, on grass with a few daisies or other flowers (the essence is to convey the naturalness of the product). 


Style in which the packaging should be executed: Childish, natural.


Basic colors: The colors of the packs should be for the girl - soft pink, light green, white, for the boy - blue, light green, white... it should be bright, but not flashy. A pleasant combination.


Are there mandatory graphic and text elements to be used (photos, texts, licenses, images, drawings)? Please indicate the placement on the packaging.

The entire composition should be slightly to the left. To leave space on the right for information about the magnets, which will be in English (for children to learn words from the magnets) and about the natural composition of the product. Since the left side of the pack, or rather 70% of the pack - is aimed at children with characters, and 20-30% of the packs are for mothers. To make the pack evoke trust. It is possible to depict the composition of the sticks (corn grits, sugar, and sunflower oil) + layout of magnets and words like "interesting", "useful", "natural", "made in Ukraine". An example of the packaging is attached "Crunchies".


In what format do you want to receive the source material? Vector: AI or PSD


Please provide any additional information you consider important.

Whoever wins the competition will be responsible for the magnets for this position.

On the magnets, there will be other animals in the same style as the main characters and:

1) verbs - sleep eat dream laugh read and depict funny animals doing these

2) adjectives - cute smart funny kind gentle.....

3) and possibly nouns - owl mouse panda elephant duck...
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