For which product should the packaging be developed?
Packaging for the instant noodle line "Ramen" - 4 pcs. (2 packaging formats: soft packaging (4 flavors) and cup (4 flavors))
Product description for which the packaging is being developed:
Instant noodles "RAMEN" 65 g soft packaging – 4 varieties (chicken, beef, seafood, vegetable flavors). Instant soup "RAMEN" 65 g cup – 4 varieties (chicken, beef, seafood, vegetable flavors). The design for the soft packaging and the cup is almost identical; the soft packaging should say "RAMEN Noodles," and the cup should say "RAMEN Soup."
Language:
Ukrainian + name on the front side in Latin script.
On the front side will be located:
- Logo,
- name: "RAMEN Noodles with chicken flavor (beef, seafood, vegetable)" / "RAMEN Soup with chicken flavor (beef, seafood, vegetable)",
- net weight: 65 g (g).
- advertising slogans-images: 3 minutes and ready, Halal certificate.
On the back side will be located:
- Ingredients;
- Cooking instructions + infographic
- QR code,
- Nutritional table per 100g and per serving
- Manufacturer,
- Barcode,
Company name:
LLC "TK Ekona"
Company's line of business:
products for Asian cuisine, groceries, sauces.
Product/service category description:
products for Asian cuisine, sauces, sushi making kits.
Distribution channels and sales geography:
supermarkets, retail chains, distributors.
Target audience profile:
14-50 years old.
Existing or proposed positioning:
instant noodles/soup, premium quality in Asian style.
Closest competitors:
BigBon (Discovery), Maggi (Magic Asia).
Company's main competitive advantages:
very simple, easy, tasty, quick.
Brand name on the packaging:
Hokkaido Club.
Product price segment:
23-60 UAH
Duration of product presence in the market:
none.
Advantages of the promoted product:
very simple, easy, tasty, quick.
Is the packaging being created for the first time or is there an existing option?
For the first time.
Formulate the main task of the packaging design:
the design should resonate with other designs from the Hokkaido Club product line. The design should be more attractive than the designs of BigBon (Discovery) and Maggi (Magic Asia).
Style in which the packaging should be executed:
modern, expensive, bright, inviting to take and buy, aimed at the European buyer with elements of Asian style, an example of good design - BigBon (Discovery), Maggi (Magic Asia).
Base colors:
none.
Are there mandatory graphic and text elements to be used (photos, texts, licenses, images, drawings)? Specify the placement on the packaging?
Hokkaido Club logo. Halal certificate mark.
In what format do you want to receive the source material?
Illustrator with all source files and fonts, text should be editable, background images should not be merged into one layer.
The presentation of the layout must be provided in the form of a mockup.
