For which product should the packaging be developed? Packaging for the line (4 flavors) of Peanuts in a crispy shell (packaging format - soft packaging)
Product description for which the packaging is being developed: Peanuts in a crispy shell 55 g soft packaging – 4 varieties (with flavors “Chicken in Teriyaki sauce”, “Cheese”, “Bacon”, “Wasabi”).
Language: Ukrainian.
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On the front side will be located:
- Logo,
- name: " Fried salted peanuts in a crispy shell with the flavor of "Bacon" (“Cheese”, “Wasabi”, “Chicken in Teriyaki sauce”)
- net weight: 55 g (g).
- advertising slogans: Crunch with pleasure!
On the back side will be located:
- Ingredients;
- QR code leading to the website ekona.ua
- Nutritional table per 100g
- Manufacturer,
- Barcode,
Company name: TM Hokkaido Club
Company's line of business: products for Asian cuisine, groceries, sauces, snacks.
Product/service category description: products for Asian cuisine, sauces, sushi making kits, snacks.
Distribution channels and sales geography: supermarkets, retail chains, distributors.
Target audience profile: 14-50 years old.
Existing or proposed positioning: snacks, beer snack, on-the-go snack.
Closest competitors: TM Big Bob, TM Kozatska Slava, TM Kruton, TM Crispy.
Main competitive advantages of the company: tasty, quick, always with you.
Brand name on the packaging: TM Hokkaido Club
Product price segment: 18-22 UAH
Duration of the product's presence in the market: none
Advantages of the promoted product: tasty, quick, convenient.
What benefits does the buyer get from purchasing the product?
Is the packaging being created for the first time or is there an existing option? (attach an image of the existing packaging) For the first time.
Formulate the main task of the packaging design: The design should be more beautiful than the designs of TM Big Bob, TM Kozatska Slava, TM Kruton, TM Crispy.
Style in which the packaging should be executed: modern, expensive, bright, inviting to take and buy, aimed at the European buyer.
Base colors: none
Are there mandatory graphic and text elements to be used (photos, texts, licenses, images, drawings)? Specify the placement on the packaging? Hokkaido Club logo on the front side,
On the front side there should be the phrase:
Crunch with pleasure!
In what format do you want to receive the source material? Illustrator with all source files and fonts, text should be editable, background images should not be merged into one layer.
Provide any additional information you consider important.
The presentation of the layout must be provided in the form of a Mockup (line of 4 flavors). Visually, the packaging looks like that of the competitor TM Big Bob (photo attached).
