It is necessary to develop (in a unified style) for the product reusable food packaging (beeswax wrap):
1) product packaging
2) template for printing (if I like several fabric template designs, I will choose several winners)
3) insert
Everything should be designed in one style. Eco theme
1) packaging. Packaging size:
8x4.8x0.25=20cmx12cm
It must have (mandatory):
- a place for the brand logo (arbitrary)
- a place for the barcode
- indicated: that this is three pieces 1 small (size 7”x8”), 1 medium (size 10”x11”), 1 large (size 13”x14”)
- slogan - “Keep food alive”
the rest is up to your discretion
2) template for printing (what will be on the fabric itself)
There are several ideas:
(priority) - “jokes” - so that it’s not just pictures, but something interesting for a person to read: remember the herring in the newspaper? Everyone read it)
(priority) - useful things about beeswax wrap (the essence is the same as in p.1 - to make a person want to read)
- a cute character (not a bee, not a bear - the market is oversaturated)
- minimalism (aesthetics, marble)
3) insert.
Size "the same" as the packaging, or 20 x 24 (- minus mm for technical allowances)
The essence of the insert is the idea:
- if a person approaches you and asks “what is this” - you could give them this insert and everything is explained there - what and why? and why it is important
- cool life hacks/interests about this product.
Distribution channel: online
Brand name: insert any, we are currently choosing.
Sales geography: USA
Implementation: in English
Product price segment: medium
More information in the file: https://bit.ly/3cHXHeV
Conditions and requirements (as in my pre-competition):
My requirements for implementation:
- you must use every millimeter of the packaging to evoke emotions in the customer, so that the customer wants to take a photo and post the picture. And first of all: smile.
Allowed:
- sketching only in general outlines, a draft. I will be able to understand: whether it catches me or not by the draft and save both you and me time. After selecting the winner, you will need to finalize it before the end of the competition.
Conditions of the competition:
- having studied the pros and cons of the competition format, I decided to make it hidden in respect for your creativity.
- I respond to comments, provide feedback once/twice a day.
