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What product needs packaging development?  - Packaging for a global exporter of spare parts for special equipment.


Description of the product for which packaging is being developed:  spare parts for special equipment, agricultural machinery, industrial machinery - export international packaging.


Company name:  Stoparts Ltd


Company's line of business:  Exporter of spare parts and aggregates for heavy special equipment.


Description of product/service categories:  spare parts, components, aggregates for special equipment


Distribution channels and sales geography:  Worldwide


Target audience profile:  English-speaking, Russian-speaking, Spanish-speaking, German-speaking, Portuguese-speaking, Arabic-speaking, Bengali-speaking


Existing or proposed positioning:  To be worthy in its segment, to be recognized worldwide


Closest competitors:  Costex Parts USA, Blumaq spare parts, Itr Usco spare parts, Cgr ghinassi parts


Main competitive advantages of the company:  Production capacities of quality product analogs, Guaranteed quality, Custom production, Competitive prices, Distribution opportunities for the new brand, Maximum fast delivery times, International logistics.


Brand name on the packaging:  SORS 


Price segment of the product:  Medium-High, Premium


Advantages of the promoted product:  Reliability, Quality, Price, Operability in harsh conditions


What benefits does the buyer get from purchasing the product?  Cost savings, opportunity to promote a new brand, assistance in product promotion


Is the packaging being created for the first time or is there an existing option? (attach an image of the existing packaging)  For the first time


Formulate the main task of the packaging design:  Simplicity, yet elegance, instilling trust, internationally problem-free in export-import operations, 


Style in which the packaging should be executed:  medium minimalism


Base colors:  Close to the two company logos *Stoparts and the brand logo *SORS 


Are there mandatory graphic and text elements to be used (photos, texts, licenses, images, drawings)? Indicate the placement on the packaging?  Brand registration mark *R* = Registered


In what format do you want to receive the source material?  Suitable for printing and use 


Provide any additional information you consider important.  I don't want to write too much, I think a professional will immediately be evident in their proposals, but if you need to know something additional, please ask, we will definitely supplement or explain what is required.
Updates
Update #1

Original logo of SORS (PNG version)

image


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17 December 2020, 23:49
Update #2

Friends, good day.
I want to add some important nuances, as I see that almost no one has used information about the company itself in their ideas. That is, the brand logo is inserted, but no one has included the combination of the company's data and the logo.
I also ask you to read the assignment more thoroughly and carefully, pay attention to which companies are listed in the example as competitors or similar brands (directions) ...

I am inserting the company logo here, but please research in more detail before starting work on the assignment.

Thank you in advance, and I am confident that we will find like-minded people with whom we can continue to collaborate on many other projects, as our company NEEDS fresh ideas and constant updates in different categories of work.

image


Please pay attention and draw information from our websites:
www.stoparts.net

www.market.stoparts.com



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19 December 2020, 13:59
Update #3

Friends, at the request of all participants in the competition work, we inform you that the competition has been extended for another 48 hours.

Thank you for your cooperation!

On the 30th, there will be voting for the selected three participants, and on the 31st, the final winner will be chosen.

Thank you.

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27 December 2020, 21:10
Update #4

I am inserting black and white logos for those who offer solid color options.

image

image


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27 December 2020, 21:15
Update #5

Friends, I also notice that no one paid attention to the language palette ...
Note that the task specifies which languages are a priority, i.e., some phrases like:

Spare parts for special equipment, quality, etc. can be presented in these languages on the packaging....

I think you understand what this is about.


Here is an example:

image


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27 December 2020, 21:32