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For which product do we need to develop packaging?

Boiled vacuum-packed corn on the cob: https://www.instagram.com/p/CIYJCjVJPe-/?utm_medium=copy_link


Product description for which packaging is being developed:  

Currently, the food market is changing and moving to a new level.   

Consumers are more demanding regarding the quality of products with nutrient content, vitamin preservation, convenient packaging, and product availability in sales locations year-round.

We decided to vacuum-pack sweet corn, which allows us to preserve the product for 2 years with minimal loss of nutritional and taste qualities.

Vacuum-packed cobs are a popular product worldwide. 

They can be found on the shelves of supermarkets in the USA and European countries. 

We are the only ones in Ukraine to have received all the necessary certificates and rights to produce corn in vacuum packaging.  No preservatives are used in the product. Therefore, it remains healthy and tasty.

In 2019, after conducting vacuum packing experiments, laboratory quality research, selecting the best varieties for this technology, and studying the consumption market, the first batch of vacuum-packed corn was sent for sale in supermarkets.

The market has received this product very well, sales are increasing every day, and the volume of products needed for the next year is already being formed.

According to official data, about 5000 hectares of sweet corn are grown in Ukraine (according to unofficial data, 7000-8000 hectares), and consumption analysis suggests that within 2-3 years, the share of vacuum-packed corn consumption will be about 5-7% of the total amount and will grow every year.

You can also watch the video  - https://youtu.be/4FBSgWhAznA


Company name:  

LLC SADKORN (TM Pan Sadovnik)


Company's area of activity:  

Agriculture. Growing and processing corn.


Description of product/service categories:  

Fresh and vacuum-packed corn.


Distribution channels and sales geography:  

Leading retail chains in Ukraine, gas stations. Export.


Target audience portrait:  

Main target audience:

People leading a healthy lifestyle (in all manifestations).

People who love novelties and are open to food experiments.

Children (not the main target audience)


Existing or proposed positioning:  

Healthy and natural snack, a snack in the full sense of the word. A replacement for "unhealthy" snacks: hot dogs, etc.


Closest competitors:  

In Ukraine:

https://www.huercasa.com/es/producto/mazorcas-de-maiz-dulce-5a-gama

https://www.huercasa.com/es/producto/mazorcas-de-maiz-dulce-bio


Company's main competitive advantages:  

16 years of experience in growing corn, geographical location. 

We are one of the few vegetable producers that work directly with retail chains, without intermediaries.


Brand name on the packaging:  

TM Pan Sadovnik


Product price segment:  

45/50/70 UAH.


Duration of product presence in the market:  

2nd year


Advantages of the promoted product:  

Completely natural, healthy, and fresh product out of season. "Soft" preservation.


What benefits does the buyer get from purchasing the product?  

Enjoyment from consumption - "summer" mood.

Health benefits.

No need to clean and cook.

"Summer" product that can be eaten in winter.

Convenient form factor: open - eat.

This is a vegetarian product.

Produced within 24 hours after harvest

No additives and preservatives

100% natural

Low calorie content


Is the packaging being created for the first time or is there an existing option? (attach an image of the existing packaging)  

There is a label from last year https://t1p.de/0uud


Formulate the main task of the packaging design:  

Here we see several:

- The design should attract attention on the shelf among other products in the vegetable section, (in the open refrigerator of the vegetable section)

- The design should not be "childish" - for example: https://chumak.com/product/list/114#0, https://carrot.in.ua/morkishka

- The design should evoke trust when getting acquainted with the product, holding it in hand (before consumption after purchase). We want to create a feeling for the customer through design that this product can be trusted and at least tried. That it is not a chemically stuffed vegetable, but natural, healthy, and tasty corn that can now be eaten in winter.


Style in which the packaging should be executed:  

We cannot specify a clear style


Basic colors:  

Colors used in the Pan Sadovnik logo:

#FFDE14

#289C38

#E7332A

The above colors are not mandatory in the final design.


Are there mandatory graphic and text elements to be used (photos, texts, licenses, images, drawings? Indicate the placement on the packaging)?  

https://t1p.de/0uud - last year's label contains all the necessary information and elements that should also be in the new packaging.

The barcode should be placed so that it can be quickly identified and scanned (not on folds and sides!)

The Pan Sadovnik logo is mandatory. But it should not define the final design.


In what format do you want to receive the source material?  

We need a print-ready packaging size of 300 x 255 mm

Source files and in "curves" (Ai, Corel, PDF, Tiff), jpg/png preview.

Color codes

Fonts in a separate folder


Provide any additional information you consider important. 

https://t1p.de/0uud - here is all the necessary information for immersion and work.

https://www.huercasa.com/es/producto/mazorcas-de-maiz-dulce-5a-gama - this design is what we call "classic" for such a product. Here all the shortcomings (according to the consumer's opinion) of the product are hidden and it looks decent.

DO NOT OFFER A COMPLETELY TRANSPARENT PACKAGE WITH INSCRIPTIONS!

DO NOT OFFER VITAMIN DESIGNATIONS IN COLOR "BUBBLES", LIKE IN YOGURTS!

THE PRODUCT MUST NOT BE COMPLETELY CLOSED FROM THE BUYER!

Stock images - can be used, but do not create options only from them. Be sure to warn if these images require payment to the author (commercial license).

The option proposed by the winner may be further implemented on other offline/online media

When making a decision about the winner, we plan to print the proposed options and check them in "real life".

We like the design directions and layouts (in the attached files)

Additional pre-print work may be required at the request of the flow pack film manufacturer