Company name: Individual Entrepreneur Yensepova M.B. Confectionery Factory «KAZKON»
Company activity: Production and sale of flour confectionery products, corn sticks, dry breakfasts.
Product/service description: Mini Oatmeal - Classic
Target audience portrait: all age categories
Sales regions: Kazakhstan, CIS.
List the nearest competitors: Sweet Tale, Posidelkino, Bread Savior
Product description:
Oatmeal cookies – a sweet treat with a familiar childhood taste. The cookies have a round shape, golden-brown color; the inner part differs in color, has a wheat hue, the core is quite soft, and on top is a crispy crumbly layer of dough. Oatmeal cookies have a textured consistency, with small oatmeal flakes clearly felt. The taste of oatmeal cookies may vary among different manufacturers, depending on the additives – cinnamon, vanilla, honey, chocolate chips, or dried fruits.
Brand name on the product: KAZKON
Advantages of our product: The product does not contain genetically modified raw material sources.
Is the packaging being created for the first time or do you have an existing option? For the first time
List the formats of packaging on which the design concept will subsequently be applied:
Flexographic printing
Format: bag / pillow with a window for product viewing
Width: 190 mm, height 240 mm (In unfolded form width: 420 mm, height: 240 mm), weight 350 g.
See attachment: example.
Formulate the main task of the packaging design: Create the packaging design for «Mini Oatmeal - Classic». The design should be simple and elegant, attracting consumers to buy the product.
Style in which the packaging should be made: With the possibility of creating facing / expanding the range based on this concept (adaptive design like Yashkino, Roshen, Posidelkino. Examples: http://xn--d1achcjfqbhbx.xn--p1ai/products/oatmeal/, http://kdv-group.com/ru/brand/1).
Basic colors: At your choice, preferably white
What information must be included on the front of the packaging? Brand, product name, flavor, (example: brand "KAZKON"), trademark «made in KZ»
What information must be included on the back of the packaging?
Ingredients, details, weight 350 g, beneficial properties, barcode, EAC customs union mark, production date.
Are there mandatory graphic and text elements to be used (photos, texts, images, drawings)?
The following graphic elements are mandatory: Made in Kazakhstan (KZ) See attachment.
In what format do you want to receive the source material?
JPEG, PNG, PSD
