What product needs packaging development? Protective glass for smartphones.
Product description for which packaging is being developed: Tempered glass for screen protection against scratches, impacts, liquids, and dirt.
Company name: Limited Liability Company «Ukrcase»
Company activity: wholesale trade in accessories for smartphones and tablets.
Product/service category description: protective glasses and films, cases.
Distribution channels and sales geography: large retail chains and online stores.
Target audience portrait: the most active part of the population, following trends in the gadget industry.
Existing or proposed positioning: a design concept is needed that attracts a young audience.
Brand name on the packaging: Becover
Product price segment: $15-$30
Duration of product presence in the market: more than 5 years.
Is the packaging being created for the first time or is there an existing option? There were packaging options developed earlier.
Formulate the main task of the packaging design: the company logo has already been developed, it is necessary to create a recognizable style, something original but not extravagant.
Basic colors: let the participants of the competition suggest their options.
Are there mandatory graphic and text elements to be used (photos, texts, licenses, images, drawings)? Specify the placement on the packaging. Described in the attached terms of reference.
In what format do you want to receive the source material? not critical... AI, PDF
Provide any additional information you consider important. There is a mistake in the logo. Correct: "Smart Choice"
