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What product needs packaging development?  

Organic vegan chocolate without sugar


Product description for which packaging is being developed:  

Chocolate with matcha-raspberry flavor


Company name:  

Urth Essence


Company's area of activity:  

Organic vegan products with natural superfoods (matcha, chia, buckwheat, acai)


Description of product/service categories:  

Chocolate / buckwheat tea, paste / pastila


Distribution channels and sales geography:  

Online sales and retail stores in the USA


Target audience profile:  

People of all ages who approach nutrition consciously and lead a healthy lifestyle / People who do not consume sugar for various reasons / vegetarians


Closest competitors:  

https://hukitchen.com/collections/chocolate-bars?sort=manual&compactView=true

https://thrivemarket.com/p/lakanto-choose-your-own-chocolate-bars?utm_source=google&utm_medium=pla_smart&utm_campaign=Shopping_Engagement_Smart_Members&utm_content=choose_lakanto6&utm_term=na&gclid=CjwKCAjwlbr8BRA0EiwAnt4MTiPt_e-_EAcf8zGkGpcw7M-pNICESE6vgygyL7AfEME0XztbjRfC9BoC8eAQAvD_BwE

https://www.choczero.com/collections/sugarfree-keto-chocolate-bark

https://naturesownfactory.com/ru  (like their packaging)

https://www.ozon.ru/brand/mojo-cacao-85856134/


Company's main competitive advantages:  Naturalness and transparency of ingredients, absence of sugar, GMOs, dairy products


Brand name on the packaging:  Urth Essence


Product price segment:  medium - above average


Duration of product presence in the market:  in the launch stage


Advantages of the promoted product:  unique combination of flavors / low calorie content / health benefits due to natural ingredients and the use of superfood Matcha


What benefits does the buyer get from purchasing the product?  chocolate without harm to the figure and with health benefits / suitable for people with diabetes and vegans


Is the packaging being created for the first time or is there an existing option? (attach an image of the existing packaging)  

for the first time

Formulate the main task of the packaging design:  

Convey the benefits of the offered product and attract the attention of health-conscious individuals

Style in which the packaging should be executed:  

Modern - natural - close to nature - minimalist

Base colors:  

packaging in cardboard color, imitation of kraft paper

Are there mandatory graphic and text elements to be used (photos, texts, licenses, images, drawings? Indicate the placement on the packaging)?  

Gluten-Free

Kosher

Non-GMO

Organic

Paleo


Sugar Free, Sweetened with monk fruit

Healthy

Vegan 

Dairy Free

Bean to Bar manufacture

on the front side of the packaging

In what format do you want to receive the source material?  

for print and web use, as well as with the possibility of subsequent editing

Provide any additional information you consider important.  

The packaging is entirely in English, with brief information on the benefits of the superfood Matcha on the back. The packaging shape is like that of Natures Own Factory with a tear-off top. Size of the packaging. Hand-drawn illustrations for visualizing the flavor are welcome.
Updates
Update #1

The design should be minimalist and concise! No acidic bright colors or fonts. The background should be a solid color resembling kraft paper. The print should be in color. Look for example at the packaging of Natures own factory \ Mojo Cacao \ Hu chocolate, which are close to our style and ideas.

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21 October 2020, 18:27
Update #2

imageimage

In assembled form, the packaging will look like this, imitation craft with a window. Size 16 cm by 8 cm. Also, you can use the text (no sugar no gmo no dairy no soy lecitin no emulsifiers) on the front side, and the icons proposed in the contest on the back side.

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21 October 2020, 19:12
Update #3

Текст для обратной стороны упаковки:

Japanese Matcha is a type of green tea made by taking young tea leaves  and grinding them into a superfood powder.

  • Promotes sustained energy
  • Boosts metabolism 
  • Lowers anxiety
  • Has 137x more antioxidants than green tea
  • Rich in chlorophyll, vitamins A,B,C, E and K

Our chocolate is sweetened with Monk fruit extract, that contains zero calories per serving and is rated a zero on the glycemic index. Its’ sweetness comes from antioxidants called mogrosides, that are also good for your health. 


Ingredients: organic cacao butter, coconut milk powder, monk fruit powder, matcha, bourbon vanilla stick, Himalayan salt.

 

35% cacao chocolate 

23 October 2020, 2:16
Update #4

 Thank you all very much for participating! We received more than 60 entries, each interesting and beautiful in its own way, so we have a very, very difficult choice of a winner ahead of us!)

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31 October 2020, 16:57
Applications9