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For which product should the packaging be developed? Charcoal from walnut shells for hookah


Product description for which the packaging is being developed:

Eco-friendly, new product on the Ukrainian market made from walnut shells. The product type is cubes 2.5*2.5*2.5 cm.  Typically, charcoal is packed in 72 cubes per package. For convenience, a different size or quantity may be suggested.


Company name: Gresco


Company's line of business: Production of charcoal from walnut shells


Description of product/service categories: Leisure, entertainment


Distribution channels and sales geography: All of Ukraine (retail + wholesale)


Target audience profile: 18-50. Hookah enthusiasts, visitors of hookah bars, nightclubs.


Existing or proposed positioning: Eco product, high-quality charcoal


Closest competitors: GORIH (Poltava), G.E.T (wood charcoal), coconut charcoal manufacturers


Main competitive advantages of the company: Availability in stock, fast shipping, eco product


Brand name on the packaging: GRESCO


Product price segment: Medium


Duration of the product's presence in the market: Product launch


Advantages of the promoted product: Eco product, Ukrainian product


What benefits does the buyer get from purchasing the product? High quality, flexible discount system based on volume


Is the packaging being created for the first time or is there an existing option? For the first time


Formulate the main task of the packaging design: Attracting attention, encouraging subsequent purchases, creative design, standing out against competitors


Style in which the packaging should be executed: Creative, modern, unconventional


Basic colors: Preference for gold, silver, bronze, and black; other options may be considered


Are there mandatory graphic and text elements to be used (photos, texts, licenses, images, drawings)? Specify the placement on the packaging. No


In what format do you want to receive the source material? Format that can be provided for printing the packaging


Provide any additional information you consider important.

Creativity is welcome, the company logo has not yet been developed, the trademark registration process has begun.