Client: GMG
Result format: Figma design (prepared for implementation in WordPress Elementor)
Type of website: Corporate (B2B)
1. About GMG
Graphene Manufacturing Group (GMG) is a clean technology company commercializing its own graphene-based solutions aimed at reducing energy consumption, emissions, and operational costs in the industrial, commercial, and transportation sectors.
We operate at the intersection of advanced new materials technology and the practical efficiency of industrial equipment.
Our clients are technical specialists and executives responsible for energy efficiency, asset performance, and decarbonization strategies.
This project is not about "making it modern".
It is about conveying trust, technological leadership, and measurable results.
2. Strategic goal of the project
The redesign of the landing page aims to:
- Clearly articulate the value proposition
- Translate complex technological solutions into understandable business value
- Strengthen GMG's positioning as a reliable technical partner
- Generate quality inbound inquiries
Main conversion goal:
Encourage visitors to contact GMG to discuss reducing energy consumption, emissions, and operational costs.
3. Long-term collaboration
This competition is the first stage of a larger project.
Our goal is to find a strong designer who can assist with the redesign of the entire GMG corporate website. The winner of the competition will have the opportunity to continue working on the complete overhaul of the structure and design of key pages.
We are looking for a strategic partner, not a one-time performer.
4. Target audience
Professional decision-makers:
- Facility Managers
- HVAC/R contractors
- Operations managers
- Fleet and asset managers
- Investors
Industries:
Mining, manufacturing, utilities, public transport, large retail.
Their challenges:
- Rising energy and fuel costs
- Outdated or inefficient assets
- Requirements for emission reductions and achieving net zero
- The need to improve efficiency without significant capital investment
This is an analytical, pragmatic audience focused on measurable results.
5. Type of website
Corporate B2B website of a technology company in the industrial sector.
This means:
- Structured information presentation
- Logical navigation
- High level of trust
- Minimal marketing noise
- Focus on expertise and practical value
The website should be perceived as a digital representation of a serious technology company.
6. Mandatory landing page structure
The page must include:
- Hero block (clear positioning + strong CTA)
- Product overview
- Benefits (with a focus on measurable impact)
- Industries
- Contact CTA
Designers may propose improvements to the structure, additional sections, and UX solutions to enhance conversion.
Strategic thinking is valued equally with visual execution.
7. Distribution channels and traffic
Current main sources of traffic:
- Organic Search — ~1.6k
- Direct — ~1.5k
- Referral — ~198
- Organic Social — ~121 (dynamic growth)
- Search users come with a specific query - it is important to quickly convey value.
- Direct traffic requires strengthening trust and professional image.
- The page should effectively work with both "cold" and "warm" audiences.
8. Competitive environment
Task:
- Analyze their visual and structural positioning
- Propose a solution that allows GMG to appear more structured, clear, and strategic
We do not copy competitors.
The goal is to create a stronger and more convincing digital image.
9. Design direction
- Clean, structured design
- Light background
- Strong typographic hierarchy
- Sufficient amount of "white space"
- Moderate use of brand green (#93d501)
- Professional, timeless aesthetic
Avoid:
- Dark themes
- Purple shades
- Heavy gradients
- Overly trendy solutions
- Visuals that look artificial or templated
The visual language should be appropriate in an industrial and corporate environment.
10. Branding
- Colors: #93d501, #4d4948
- Font: Montserrat
- Compliance with logo usage guidelines is mandatory
11. Materials and visual solutions
Images are not provided.
Allowed:
- Use of professional stock images
- Development of a custom graphic system (icons, diagrams, visual elements)
- Use of AI-generated visuals during the competition solely as a conceptual tool
In case of further collaboration, the final version must use professional and commercially applicable materials.
12. Technical requirements
- Format: Figma
- Implementable in WordPress via Elementor
- Clear organization of components
- No complex interactive solutions that are not implementable in Elementor
13. Evaluation criteria
- Strategic clarity of the message
- Information hierarchy
- B2B trust level
- Conversion logic
- Brand compliance
- Feasibility
If you view design as a tool for business communication and are ready to become a long-term partner in developing GMG's digital presence - we would be happy to see your approach.
