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Requirements: create an animated video for a skippable YouTube ad 15-20 seconds long


Company Name: Makers Germany


Company Activity: online exhibitions


Product / Service Description:

Online event/exhibition for people who work with wood as a hobby. (the event is primarily entertainment-oriented)

Detailed information about the project at www.makers-germany.com

One of the options for the online platform where the event can be held (this issue is currently under negotiation):

Www.vfairs.com - for understanding the event format


Distribution Channels and Sales Geography: 

  • Video for skippable YouTube ad animated video
  • advertising 
  • graphic video with 2D animation
  • animated video


Countries: English and German-speaking


Target Audience Profile:

  • Makers
  • Subscribers of famous YouTubers (examples: Lets bastel, Diresta, etc.)
  • mostly men aged 15-60


Closest Competitors: First of its kind online event


Main Competitive Advantages:

First of its kind online event that will bring together YouTubers and their fans on one platform. Similar events are Makers fairs, but offline and without a focus on influencers.

See details on the website

Why is it worth visiting YouTube Makers online fair?


Is there a company logo? yes


Is there a company slogan? 

First Online Makers fair 

Meet your Idols


Is there a corporate style for the company? Yes.


Goals and Objectives of the Video: Attract visitors primarily and participants of the event


What will the video be used for: skippable YouTube ad


Describe the main idea of the video: Engage and inspire the viewer to visit the online exhibition


What is the approximate duration of the script? 15-20 seconds


In what language should the video be? English

Knowledge of English is desirable to work with the event's source materials on the website.

Knowledge of German would delight the organizers 🙂 but is not a determining criterion.


Technical Execution of the Video:  video with animation elements (can also include video inserts)


Is musical accompaniment (design), voiceover, or anything else needed? welcomed.


Genre for the audio clip: advertising with background music, possibly without a voiceover (although options will be considered). Background sound accompaniment can vary, but not techno, pop.


What materials for the presentation can you provide?

  • Information from the event website
  • www.makers-germany.com
  • All necessary elements will be provided


Contact information, if it needs to be included in the presentation: website


In what format should the source files be provided? ready-to-publish video


What existing videos, including those from other brands, do you like? and why?

https://youtu.be/BidzfHIm8e4 As an example, but without techno background 😉


Provide any additional information you consider important.


Mandatory elements that must be included or mentioned in the video:

    Logo

    Slogan first online makers fair

    Slogan Meet your idols

    Event date March 28

    Website