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Company Name:  

AlpinAir


Company Activity:  

Sale of air conditioners alpinair.com.ua


Product / Service Description:  

Industrial and household air conditioners


Distribution Channels and Sales Geography:  

Sales in Ukraine, main buyers: government institutions, medical institutions


Target Audience Profile:  

Mainly two directions: 

1.) Government customers, which mainly include medical institutions. 

2.) Retail, selling to individuals via the internet. 


Existing or Proposed Positioning:  

Own production of air conditioners, with a registered trademark in Switzerland. Quality, reliability, technology. 


Closest Competitors:  

Cooper Hunter, TCL


Main Competitive Advantages of the Company:  

Own brand, not a mediator.


What should be the size and orientation of the business card?  

Standard size 


Is there a logo and slogan that should be used on the business card?  Possibly "Mountain Breath". But not necessarily, better with two variations: with and without. 


Basic Colors and Font:  

Font Alpina bmw! Basic colors red, in the style of the Swiss flag.


What style should the business card be designed in?

  • minimalism, likes business cards with embossing (glossy)


In what language should the information on the business card be?  

Ukrainian


Should the business card be double-sided?  

Yes


What should be placed on the business card?   

Logo is mandatory. On one side, I would make a large logo on a white background covering the entire size of the business card, in the style of diesel. On the other side, the phone number, website, email. And maybe a background icon of the logo muted in the form of two triangles with a plus sign (not necessarily exactly like that). Possibly indicate that this is about air conditioners.  We want to make the business card matte with glossy embossing, or possibly with reliefs. I will attach files of photos of business cards with embossing, our logo, and styles alpina (font), diesel (would like to make one side just the inscription and the brand logo). 


Logo: https://drive.google.com/drive/folders/1BaK9_4CGnOkyrTLZnFcRJ4eQ_5YZFNgy?usp=drive_link


Contact Information to be Placed on the Business Card:


In what format do you want to receive the source material?  

Format for printing. Vector, and upon request.


Please provide any additional information you consider important. 

Our website alpinair.com.ua
Applications8