Company name:
OLIVIN
Contact information:
Company's area of activity:
Manufacturing of construction machines and mechanisms
Description of products/services:
Small mechanization tools for construction processes (example: plastering station)
Target audience portrait:
Characteristics of the target audience:
geographic - Ukraine, Europe, CIS countries
demographic - age from 23 to 65, profession: builders of all levels, owners and managers of construction organizations, private entrepreneurs
economic - average income level and above
psychological - goal-oriented people, understanding the inevitability of mechanizing their production processes in the current market economy, people striving to improve the quality and speed of service delivery, people looking for new types of activities
List the nearest competitors:
pft.de ,
kaleta.pl,
putzmeister.com
Describe the main competitive advantages:
Product cost, availability of spare parts and service
What should be the size and orientation of the business card?
Standard
Should a corporate or other logo be used?
Yes, logo
Is there a slogan that should be placed on the business card, and if so – indicate its location:
Mechanization of construction processes / Construction processes mechanisation
Basic colors and font:
Green / white (colors of the website www.olivin.com.ua) / Product colors RAL9010 and RAL6024
In what style should the business card be designed? (remove unnecessary items)
In what language should the information on the business card be?
Russian / English
What should be placed on the front side of the business card?
Logo + slogan "mechanization of construction processes" + contact details of the sales department
What should be placed on the back side of the business card?
Information in English, translation of the slogan: Construction processes mechanisation
In what format do you want to receive the source material?
source files
I am attaching the logo in the attached files
The business card should be suitable for both the sales department and the manager.
Please provide both options for evaluation
Thank you
