Company Name:
Z-Box.com.ua
Company Activity:
Store/website for random gifts/surprise boxes.
Product/Service Description:
Box/Suprise-Box with gifts for children and adults.
Target Audience Profile:
Teenagers aged 10 to 17 years. (Majority 70%) aged 18 to 26 (Minority 30%)
List of Closest Competitors:
https://surprizbox.ru
Main Competitive Advantages:
Bright design, attention to detail, style and presentation. Interesting gifts.
What word or phrase will serve as the logo?
Z-BOX
Should the logo be bilingual or trilingual?
Only English.
In what format do you want to receive the source materials?
In vector format for printing in publishing. And format for use on websites.
Market History (consumer perception of the product, what you would like to move away from or add in the new design): There must be a box/gift with a bow in the logo. We focus on the box and the letter "Z". It would be ideal to do this in a bright cartoon style. The letter "O" in the word "box" - can be (NOT MANDATORY) in the form of a bright cookie, gingerbread, etc. But we also consider options without cookies.
Existing or Proposed Positioning:
Yes, there is already a rough idea of what and how it should be. I am attaching a file with a hand-drawn sketch. This is all approximate, the sizes of the letters, etc. can vary, we rely on the experience and imagination of our participants. =)
Distribution Channels and Sales Geography: Advertising, Video, Contests, YouTube.
Content, Nature of the Logo and Trademark (functional, psychological, spiritual content that the brand should contain):
The letter "Z" - should carry some mystery and unknown within itself. It should evoke interest! The character of the logo's execution can be in a "futuristic" style or in a cartoon style, but not overly complicated. It should be easy to perceive visually.
Associative Characteristics Most Suitable for the Logo:
Future, mystery, unknown, style, High-tech, Cartoonish. It may raise the question "What's inside the box?".
Basic Colors:
The letter "Z" should be in green (rich green, not dark, but not too bright). The borders of the logo box, in which the letter will be, will most likely be in black or dark gray. The bow on the box can be either black/gray or green. The box itself - White or transparent. However, if you see something "your own" - we will consider your combination options.
What logo (and/or trademark) do you consider successful in this category of goods or services, and why?
There are no examples of successful logos here =)
Is the logo being created for the first time or has it existed before and is currently being recreated?
This is the first logo of the company! =) Thank you all!
Please make the box in the style shown in the picture! At the top, just add a bow + the word "Box" at the bottom or inside the logo. The main box should look exactly like this, but the edges of the letter "Z" in green color, and the borders of the box in black. Thank you all! =)
