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Company Name: Travel Agent RobinG00D


Company Activity: Private travel agency from Europe


Product/Service Description: Individual selection of exclusive tours to the most exotic places on the planet with the most advantageous rates. Last-minute tours from various countries in Europe


Distribution Channels and Sales Geography: 

  • social networks 
  • Telegram channel 
  • Instagram 
  • advertisements for last-minute tours
  • info site about last-minute tours 
  • one-page site 


Target Audience Profile: everyone interested in tours 


Existing or Proposed Positioning: the image of an agent as a reliable, serious, independent, exclusive representative of high-class services at a very advantageous price. I want to bring to life some image of the qualities described above with the 00 in the word g00d.


Closest Competitors: here is a perfect example of a logo https://hawaii.fcglobalgathering.com/


Main Competitive Advantages: we will arrange a travel tour to the most exclusive places by selecting everything at a significantly reduced cost


What elements should the logo consist of?

  • a combination of vector elements and "glossy photo images"
  • from the corporate writing and graphic element
  • other (your suggestions) 


What word or phrase will be used in the logo?

main: RobinG00D

small font travel agent


Should the logo be bilingual or trilingual? no


If the company has a slogan or status line that needs to be added to the logo?

only if as an addition to the logo on banners or gif animations or on the website as a tagline but not in the logo

can be and Life is G00D

but if you can do it in such a style like http://prntscr.com/lk0rhq then a subtle slogan like in this example will be appropriate of course


What should be depicted in the logo?

The word  RobinG00D where 00 represents "eyes or sunglasses" and below it would be nice to draw a smiley face to these eyes in the style of "the trail from an airplane and the airplane itself". I really want to be associated with amazon.com at first glance, but subtly


The overall theme of the logo application is tourism. Therefore, it is better to play around with elements: earth,  airplanes, hotels, excursions, capitals. The logo and future elements need to be combined with vector and photo elements to make the project lively and high-quality. 

 

Is the logo being created for the first time or has it existed before and is currently being recreated (rebranding)? for the first time


Indicate if it is necessary to maintain continuity of the logo (the new logo retains features of the previous one).

http://prntscr.com/lk0rhq


Are there basic colors or a preferred color scheme?

logo similar to the logo of amazon.com

the rest bright photo elements 


What should the logo be like?

The logo should subsequently be the main key object on the one-page website, on the advertising image, banner, on gif animation, on the HTML email.

  • bright
  • three-dimensional elements
  • carefully drawn images with detailing of small details, etc.
  • image-based, status-oriented
  • Lively
  • modern
  • abstract
  • technological


What brand do you consider successful in this category of goods or services, and why?

https://hawaii.fcglobalgathering.com/


In what format do you want to receive the source material?

jpg logo and template image with fill and elements in the style of the logo, so I can insert a photo of the resort and write the name and details in a few words


Provide any additional information you consider important.

http://prntscr.com/lk0rhq here is a perfect example of a logo that creates the entire image. Only if you add lively photo elements on the theme of tourism, it will become even cooler.
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