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Company Name:  

KVITOCHKA

Company Activity:

flower sales, compositions / flower delivery

Product/Service Description:  

bouquets, compositions

Distribution Channels and Sales Geography:  

Lviv, locally

Target Audience Profile:  

mainly 16 - 50

Existing or Likely Positioning:  

flower delivery service

Closest Competitors:  

flower delivery services, it makes no sense to list their websites, mainly - low execution level

Main Competitive Advantages of the Company/Product/Service:  

high professional level of work execution

What is the goal of creating the website (remove unnecessary points)? 

  • Sale of the entire product range
  • company image

Do you have a corporate style, logo?  

Yes, definition.com.ua, the logo will be provided

Do you have preferences regarding the color scheme of the website?  

definition.com.ua

In what style do you want to see the website? 

The main words for us are classic, concise, elegant, stylish. + It is necessary to catch the style of the website, the main one should not stand out but complement the site.

What information do you want to place on the website?  

This is outlined in the task description

Website Structure – main sections and subsections of the site: 

the entire structure is already implemented, definition.com.ua

Are there any requirements and wishes regarding the website navigation?  

Already implemented, navigation from the main page - at the designer's discretion

What information from the website will be of primary interest to visitors: contact information, list of services/products, prices, company/industry news, or other?  

Visitors will come to either buy flowers or familiarize themselves with the products and prices

Are there any requirements for the presence of advertising objects on the website (banners, partner logos, advertisements, etc.)?  

No, there will be none on the main page


Websites that you like


https://alty.co/ - I like not the website, but the 3D effect on the image of the Monobank application (the first one at the top). Such an effect can be used, for example, on the flower order panels by size and color scheme or in another place if it is appropriate from the design side.


Please provide any additional information that you consider important.  


The task is to redesign the website definition.com.ua for use under another brand.  For this, it is necessary to change the main page of definition.com.ua + change some branding elements while maintaining the overall style of definition.com.ua.

Task 1

The main page of definition.com.ua currently consists of one section with panels that lead to the corresponding product categories on the site. This structure needs to be changed/expanded while preserving the overall style of the site so that the main page, in addition to transitioning to the corresponding flower category, also provides the opportunity

a) for quick flower ordering
b) for ordering bouquets by size and color scheme, rather than by type

a) the logic of quick flower ordering can be implemented as shown in image 1 or on the main page of the site flowers-delivery.com.ua. In quick ordering, there should be an option to create a mono-bouquet, that is, a bouquet made only of one type of flower.

b) the logic of ordering flowers by size and color scheme is shown in image 2. On the first screen, the client chooses what exactly they want to order. On the second screen, they choose the size. It is important to indicate the price range next to each tile. On the third screen, the color scheme is chosen. Then the client is redirected to a form with contact details (themselves and the recipient), and subsequently to the payment form.


Task 2

Replace the logo with the provided one, create and replace the category icons. New categories: 


bouquets, flowers in boxes, dried flowers, compositions


Task 3


Create a design for the mobile version of the main page.
Updates
Update #1

Write if you need any clarifications.

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29 September 2020, 11:27
Update #2

Based on the questions asked, we understood that the functional scheme of the bouquet order form described requires the following clarification:


There is no need to design the form for entering delivery and payment information (4th screen in the scheme) as depicted in the diagram. This information was provided only to show what is functionally at the very end of the process. 

The logic of the form's operation from our side was defined as follows:


At the beginning, the client sees 4 panels with an offer to choose the type of bouquet. They click on one of the panels, and all panels change (e.g., flip) to the next four, offering the option to choose the size of the bouquet. When clicking on one of the sizes, the panels change again, offering to choose the color scheme. The client clicks on “Order” and is redirected to the form for entering delivery and payment information.

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3 October 2020, 1:29
Update #3

+ In both functional diagrams, we forgot to depict the "Order" button. It should definitely be there.

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3 October 2020, 1:32
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