We are moving according to plan.

There is potential for further growth - I have prepared recommendations for scaling that allow for an increase in orders without losing efficiency. The scaling proposal has been under consideration for several months, so I am awaiting a decision when there is readiness to move forward.

Continuation of cooperation with the client.

— The number of conversions increased by +24.5%
— Expenses increased by only +19.5%, but it should be noted that in the previous month there was a decline of -20.6%. So, in fact, we just returned to the level of expenses that was earlier.
— CPA increased insignificantly — only by +6.6%

Overall — good positive dynamics in traffic efficiency.

However, there is information from the client about a loss of 36.9%, which is likely related to a decline in efficiency at the sales stage. The order conversion rate has decreased, and this has affected the final return on advertising.

Final report, with achieved results, for the last 11 months
https://i.imgur.com/PsAkKl5.png

Within the framework of favorable market factors and stable demand, along with continuous optimization of campaigns, it has been possible to achieve better results from month to month.

1. There is actual growth in conversions, with a relatively unchanged amount of traffic.
2. In the last 2 months, it has been possible to significantly reduce CPC and increase the amount of traffic.
3. In January, it was not so noticeable, but in February, it was possible to significantly reduce costs, maintain the number of conversions, and compared to December, increase the amount of traffic.
4. Also, in February, the lowest CPA in the last 11 months was achieved.

Costs were reduced not due to decreased competition, but through successful steps in campaign optimization.

Continuing the collaboration
Thank you

We continue to work. Thank you for your cooperation.